Faire

Wholesale marketplace linking independent retailers with 100,000+ brands

Overview

Faire is an online wholesale marketplace created in 2017 to connect independent retailers with brands[5]. Its about page lists offices in London, New York, San Francisco, São Paulo, Toronto and Waterloo, and states that more than 100,000 brands sell on the platform to retailers in 70,000 cities[5].

Faire is aimed at boutiques, gift shops, grocers and other independent stores. Categories include home decor, food and drink, women’s fashion, beauty and wellness, jewellery, paper and novelty, kids and baby, pets, men’s goods and books[5]. Its principal attractions for retailers are terms: Faire advertises thousands of brands with low or no order minimums, and 60 days to pay, interest free[5]. A new-buyer promotion offered 50% off a first order up to US$100 at the time of review[5].

Faire is free for retailers to join. Its help centre refused automated access during research, so the fees it charges brands and its return rules are not stated here; retailers comparing prices may find the same brands also sell directly.

Faire features

  • 100,000+ brands
  • Low or no order minimums from thousands of brands
  • 60 days to pay, interest free
  • Site in 10 languages
  • Curated categories for gift, home, food and fashion

Faire pricing

Free for retailers to join; 60-day interest-free payment terms. New-buyer promotion at review: 50% off first order, up to US$100. Fees charged to brands not verified.

Faire strengths and limitations

Strengths

  • Trade credit with no interest for 60 days
  • Low minimums suit small shops
  • Large choice of independent brands

Limitations

  • Focused on gift, home and lifestyle rather than staples
  • Fees charged to brands not published on open pages
  • Help-centre terms could not be checked

Appears in

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