A wholesale supplier sells goods in bulk, at trade prices, to businesses that resell them or use them in their operations, rather than to individual consumers. Since the 2000s much wholesale buying has moved online, through B2B marketplaces that connect buyers with many manufacturers, through membership warehouse clubs with business-focused locations, and through directories that list vetted suppliers for a subscription fee.
This list covers 13 operators of those types that were trading in November 2026, from Alibaba.com, which had more than 240,000 paying seller members at 31 March 2026 and buyers in over 190 countries, to family-owned distributors such as Kole Imports in Los Angeles. Each entry states the type of supplier, the buyer it serves, and the terms or fees it publishes.
Contents
- What is a wholesale supplier
- History and market
- Key features to compare
- Pricing models
- How to choose
- Methodology
- The list
- Comparison table
- Alternatives by use case
- Recent developments
- Frequently asked questions
- See also
What is a wholesale supplier
A wholesale supplier sits between producers and the businesses that sell to end customers. The term covers several business models that are often confused. Manufacturers sell their own products in bulk. Distributors and importers such as Kole Imports buy large quantities from many manufacturers, warehouse them and resell in smaller lots. B2B marketplaces such as Alibaba.com, Made-in-China.com and IndiaMART do not usually hold stock; they host listings from thousands of independent sellers and charge those sellers membership or marketing fees. Curated wholesale marketplaces such as Faire and Ankorstore focus on independent brands selling to small shops, and add payment terms and order financing. Warehouse clubs such as Costco Business Center and Sam's Club sell bulk packs to members, including small businesses. Supplier directories such as SaleHoo and Wholesale Central list vetted suppliers but do not sell goods themselves.
Wholesale suppliers differ from dropshipping suppliers, which ship single orders directly to a retailer's end customers, although several marketplaces and directories in this list also include dropshipping options. They also differ from procurement software, which manages a company's purchasing process rather than supplying goods, and from 3PL companies, which store and ship goods for others.
History and market
Printed trade directories and trade fairs were the main way for retailers to find wholesale suppliers until the late 1990s. Online directories arrived early: Wholesale Central describes itself as America's wholesale hub since 1997, and IndiaMART was established in 1999. Alibaba Group, founded in 1999, built Alibaba.com into what its annual report describes, citing the research firm Analysys, as China's largest integrated international online wholesale marketplace by revenue in the twelve months to 31 March 2026.
A second wave in the 2010s focused on independent retail. Faire was created in 2017 to connect independent retailers with brands, and Ankorstore followed in Europe. Not every platform of that era survived: some closed or were absorbed, and the US wholesale marketplace Abound now redirects to Carro, a dropship and marketplace platform.
At the same time warehouse clubs grew their business offer. Costco reported 939 warehouses worldwide at 30 August 2026, with its business centers included in that count, and Walmart reported that Sam's Club U.S. operated 601 clubs with net sales of US$93.0 billion in fiscal 2026.
Key features to compare
Minimum order quantity
Factory-direct marketplaces often require large minimum order quantities, while curated marketplaces such as Faire advertise brands with low or no minimums. Warehouse clubs have no minimum beyond the pack size.
Payment terms
Trade credit lets a retailer sell stock before paying for it. Faire offers 60 days to pay, interest free. Factory marketplaces usually require payment before shipment, sometimes through an escrow-style protection service such as Alibaba.com's trade assurance.
Supplier verification
Marketplaces differ in how they check sellers. Made-in-China.com promotes verified and audited suppliers, and SaleHoo describes its 8,000-plus suppliers as vetted. Verification reduces but does not remove the risk of counterfeit or non-compliant goods.
Membership or access fees
Warehouse clubs charge annual membership (US$65 at Costco in the US, US$50 or US$110 at Sam's Club), directories charge subscriptions, and most marketplaces are free for buyers.
Shipping and lead times
Imports from Asian factories involve freight, customs and weeks of lead time; domestic distributors and clubs deliver in days. Kole Imports states a 99.7% fill rate from a 250,000 sq ft Los Angeles warehouse.
Catalogue breadth
General-merchandise suppliers such as Amazon Business, Alibaba.com and Kole Imports cover many categories, whereas WebstaurantStore specialises in restaurant equipment and supplies, and Faire and Ankorstore concentrate on gifts, home, food, beauty and fashion from independent brands.
Tax-exempt and business tools
Business buying platforms add purchasing approvals, spend analytics and tax-exemption handling; Amazon Business advertises spend insights, compliance guardrails and multi-user buying groups.
Pricing models
Buyers pay for wholesale access in four ways. Free marketplaces (Alibaba.com, Made-in-China.com, IndiaMART, Faire, Ankorstore, Wholesale Central for buyers) charge sellers rather than buyers; Alibaba.com sellers buy annual memberships and value-added services. Warehouse-club membership costs US$65 a year at Costco in the US, and US$50 (Club) or US$110 (Plus) at Sam's Club. Directory subscriptions run from SaleHoo's US$9 a month billed annually, or a US$299 one-time payment, to US$49 a month for its Pro plan. Optional shipping memberships, such as Prime Business at Amazon or WebstaurantPlus, reduce delivery costs for frequent buyers.
Product prices themselves are set by each seller and are normally tiered by quantity. Shipping, import duty and payment fees can outweigh unit-price differences, so landed cost per unit is the usual basis for comparing suppliers.
How to choose
Independent boutiques and gift shops buying small quantities from many brands typically use Faire in North America and Ankorstore in Europe, because of low minimums and trade-credit terms. Private-label sellers and importers looking for factories use Alibaba.com or Made-in-China.com, and Indian sourcing goes through IndiaMART. Restaurants, cafés and offices restocking consumables use Costco Business Center, Sam's Club, WebstaurantStore or Amazon Business. Discount, dollar and variety stores buying closeouts use distributors such as Kole Imports. Nonprofits and schools buying donation goods in bulk are the stated focus of DollarDays. New online sellers who do not yet know which suppliers to trust often start with a directory such as SaleHoo or Wholesale Central.
Methodology
Operators were included if they sell or broker goods at wholesale to businesses, were trading under their current name in November 2026, and publish information that could be checked in filings or on their own websites. They are ordered by scale indicators published in annual reports or on their own pages (paying members, warehouse counts, segment sales, number of listed brands or suppliers), with general marketplaces and clubs ahead of specialist distributors and directories. Figures are the operators' own and are not independently audited unless they come from an SEC filing.
No user ratings or reviews were used. DHgate and Global Sources were considered but excluded because their websites refused automated access during research, so their current terms could not be verified. Abound was excluded because its domain now redirects to Carro.
The list
1
Alibaba Group's international B2B marketplace for factory sourcing
Best for: Importers and private-label brands sourcing from factories
Alibaba.com is the international wholesale marketplace of Alibaba Group, the Chinese technology company founded in 1999. Alibaba's annual report for the year to 31 March 2026 describes it as China's largest integrated international online wholesale marketplace by revenue, citing Analysys.
The platform connects Chinese and overseas suppliers with wholesale buyers, typically trade agents, wholesalers, retailers, manufacturers and small businesses in import and export, and provides sourcing, online transactions, digital marketing, supply-chain fulfilment and financial services. Sellers pay for an annual membership to reach buyers and quote; at 31 March 2026 Alibaba.com had over 240,000 paying members, and during fiscal 2026 its buyers were located in more than 190 countries. Sellers can also buy value-added services including trade assurance, logistics fulfilment and pay-for-performance marketing, which together contributed the majority of Alibaba.com's revenue in fiscal 2026.
For buyers, the platform is free to use and gives access to manufacturers willing to make custom or private-label goods. Its limitations are those of factory sourcing: minimum order quantities, long shipping times, and the need to check product compliance. Alibaba's filing also notes that Alibaba.com faces regulatory investigations abroad, including in product compliance.
Key features
- Over 240,000 paying seller members (31 March 2026)
- Buyers in over 190 countries
- Trade assurance and logistics fulfilment services
- Custom and private-label manufacturing
- AI sourcing assistant tools
- Free account for buyers
Pricing
Free for buyers. Sellers pay an annual membership plus optional value-added and marketing services. Product prices, minimum order quantities and shipping are set per supplier.
Ownership and history
Operated by Alibaba Group Holding Ltd, founded in 1999; reported in its International Commerce Wholesale business.
- Operator
- Alibaba Group
- Paying members
- Over 240,000 (31 March 2026)
- Buyer countries
- Over 190 (FY2026)
- Buyer fee
- Free
Strengths
- Largest factory-sourcing marketplace in this list by the operator's filings
- Very wide range of manufacturers and categories
- Optional transaction protection and logistics services
- Custom manufacturing available
Limitations
- Minimum order quantities often high
- Long lead times and import costs
- Supplier quality and compliance vary
- Subject to overseas regulatory investigations
2
Costco's business-focused warehouses and delivery service
Best for: Restaurants, convenience stores and offices restocking consumables
Costco Business Center is the business-buying format of Costco Wholesale Corporation. Costco's annual report describes its business centers as carrying items tailored for food services, convenience stores and offices, offering walk-in shopping and deliveries, and counts them within its total warehouse count. Costco operated 939 warehouses worldwide at 30 August 2026, and reported total net sales of US$297.2 billion for fiscal 2026.
Access requires Costco membership. The annual membership fee is US$65 in the US, including a free household card, and Executive members pay an extra fee to earn a reward of generally 2% on qualified purchases. Costco reported 84.1 million paid members at the end of fiscal 2026 and a renewal rate of 92.3% in the US and Canada.
The delivery website lists categories including appliances, beverages, candy and snacks, disposables, grocery, janitorial, office, restaurant supplies and tobacco, and offers volume sales for domestic or export buyers and resale and tobacco services. The format suits restaurants, convenience stores and offices that need regular restocking. It is less suitable for retailers seeking unique products, since it sells mainly national brands and Costco's own labels in fixed pack sizes.
Key features
- Food service, convenience and office assortments
- Walk-in shopping and business delivery
- Resale and tobacco programmes
- Volume sales for domestic and export buyers
- Executive membership reward on purchases
Pricing
Membership: US$65 a year in the US; Executive membership available for an additional annual fee, earning a reward of generally 2% on qualified purchases. Delivery charges vary by order.
- Parent company
- Costco Wholesale Corporation
- Warehouses (worldwide, incl. business centers)
- 939 (30 August 2026)
- Net sales (FY2026)
- US$297.2bn (Costco total)
- US membership fee
- US$65/year
Strengths
- Backed by the largest warehouse-club operator in this list
- Delivery as well as walk-in shopping
- High member renewal rate reported in filings
Limitations
- Membership required
- Mostly national brands and own labels in fixed packs
- Business-center locations are not itemised separately in Costco's filing
3
SC
Walmart's membership warehouse club with 601 US clubs
Best for: Small businesses buying supplies with multiple employee cards
Sam's Club is the membership-only warehouse club owned by Walmart Inc. Walmart's annual report for fiscal 2026 states that Sam's Club U.S. operated 601 clubs in 44 states and Puerto Rico, plus samsclub.com and a mobile app, and had net sales of US$93.0 billion, 13% of Walmart's consolidated net sales.
Two membership tiers are offered: Club at US$50 a year and Plus at US$110 a year. Every membership includes a household card, and add-on memberships cost US$45 each, which makes it possible to give cards to several employees of a small business. Club members get free curbside pickup, while Plus members get free delivery from the club, free shipping on orders of US$50 or more, extra offers and early shopping hours.
The assortment includes Walmart's Member's Mark private label, which Walmart says it continues to expand. Like Costco, Sam's Club suits businesses buying consumables, food and supplies in bulk rather than retailers seeking distinctive stock for resale. Its website blocks some automated access, so current in-club business programmes were not checked for this list.
Key features
- 601 US clubs in 44 states and Puerto Rico
- Club and Plus membership tiers
- US$45 add-on cards
- Free curbside pickup; Plus delivery and shipping
- Member's Mark private label
Pricing
Club: US$50 a year. Plus: US$110 a year (free shipping on orders of US$50 or more, delivery from club). Add-on memberships US$45 each.
- Parent company
- Walmart Inc.
- US clubs
- 601 (fiscal 2026)
- Net sales (FY2026)
- US$93.0bn (Sam's Club U.S.)
- Membership
- US$50 or US$110/year
Strengths
- Lower entry membership fee than Costco in the US
- Cheap add-on cards for staff
- Large national club network
Limitations
- Membership required
- Limited assortment of resale-oriented goods
- Fixed bulk pack sizes
4
Amazon's B2B store with bulk pricing and purchasing controls
Best for: Companies centralising purchasing of operating supplies
Amazon Business is the business-to-business store of Amazon. It states that it helps millions of customers worldwide with business buying, and offers bulk buying with instant savings on millions of products at any volume.
Unlike a traditional wholesaler, Amazon Business combines Amazon's own inventory with third-party sellers and focuses on procurement tools: spend-insight reports, integration with external purchasing systems, spend management by category, compliance guardrails, multi-user accounts with buying groups and permissions, and multiple payment options. Buyers can filter for local, diverse and sustainability-certified sellers, including veteran-owned businesses.
A basic account is free. The paid membership, now marketed as Prime Business, adds shipping and other benefits; at the time of review Amazon advertised a 30-day free trial of its AI assistant Quick with a 20% saving for Prime Business members, and a new-account promotion of 40% off up to US$120. Amazon Business is used mainly for operating supplies rather than goods for resale, because most products carry retail branding and prices compete with the buyer's own resale market.
Key features
- Quantity discounts on millions of products
- Spend insights and custom reports
- Purchasing system integrations
- Approval and compliance guardrails
- Multi-user accounts and buying groups
- Filters for local and diverse sellers
Pricing
Free business account. Prime Business paid membership with plans by business size (prices shown after sign-in). New-account promotion at review: 40% off up to US$120.
- Parent company
- Amazon
- Account fee
- Free basic account
- Paid tier
- Prime Business
Strengths
- Very broad catalogue with fast delivery
- Procurement controls built in
- Free to open an account
Limitations
- Not designed for buying goods to resell
- Prime Business pricing not shown without sign-in
- Mix of first-party and third-party sellers
5
Wholesale marketplace linking independent retailers with 100,000+ brands
Best for: Independent boutiques buying small quantities from many brands
Faire is an online wholesale marketplace created in 2017 to connect independent retailers with brands. Its about page lists offices in London, New York, San Francisco, São Paulo, Toronto and Waterloo, and states that more than 100,000 brands sell on the platform to retailers in 70,000 cities.
Faire is aimed at boutiques, gift shops, grocers and other independent stores. Categories include home decor, food and drink, women's fashion, beauty and wellness, jewellery, paper and novelty, kids and baby, pets, men's goods and books. Its principal attractions for retailers are terms: Faire advertises thousands of brands with low or no order minimums, and 60 days to pay, interest free. A new-buyer promotion offered 50% off a first order up to US$100 at the time of review.
Faire is free for retailers to join. Its help centre refused automated access during research, so the fees it charges brands and its return rules are not stated here; retailers comparing prices may find the same brands also sell directly.
Key features
- 100,000+ brands
- Low or no order minimums from thousands of brands
- 60 days to pay, interest free
- Site in 10 languages
- Curated categories for gift, home, food and fashion
Pricing
Free for retailers to join; 60-day interest-free payment terms. New-buyer promotion at review: 50% off first order, up to US$100. Fees charged to brands not verified.
- Founded
- 2017
- Brands
- 100,000+ (company figure)
- Offices
- London, New York, San Francisco, São Paulo, Toronto, Waterloo
- Payment terms
- 60 days, interest free
Strengths
- Trade credit with no interest for 60 days
- Low minimums suit small shops
- Large choice of independent brands
Limitations
- Focused on gift, home and lifestyle rather than staples
- Fees charged to brands not published on open pages
- Help-centre terms could not be checked
6
Focus Technology's B2B marketplace for Chinese manufacturers
Best for: Buyers sourcing industrial goods and machinery from China
Made-in-China.com is a B2B marketplace for Chinese manufacturers and exporters, operated by Focus Technology Co., Ltd., a company listed in Shenzhen under stock code 002315 that also owns the US dropshipping platform Doba. Focus Technology describes its marketplace as having served foreign trade for close to 30 years.
The site is organised by industry, with channels for electrical and security goods, consumer electronics, construction and decoration, lighting, hardware and tools, industrial machinery, furniture and machine parts. Buyers can post a sourcing request and receive multiple quotes, compare quotes and request samples, filter for verified suppliers and customisable products, and use a secured trading service. In October 2026 Focus Technology launched SourcingAI 3.0, an AI buying assistant, at an event during the 140th Canton Fair.
Made-in-China.com is the main alternative to Alibaba.com for factory sourcing, and is particularly strong in industrial and machinery categories. Buyers face the same issues as with any import route: minimum order quantities, freight and customs costs, and the need to check certificates and product compliance.
Key features
- Sourcing requests with multiple quotes
- Verified and audited supplier filters
- Sample requests and customisation filters
- Secured trading service
- SourcingAI buying assistant
- Industry and regional channels
Pricing
Free for buyers; suppliers pay for membership and promotion. Product prices and minimums set per supplier.
Ownership and history
Owned by Focus Technology Co., Ltd. (Shenzhen: 002315), which also owns Doba and inQbrands.
- Operator
- Focus Technology Co., Ltd.
- Listing
- Shenzhen Stock Exchange, 002315
- Buyer fee
- Free
Strengths
- Strong coverage of industrial and machinery suppliers
- Request-for-quote workflow
- Listed parent company
Limitations
- Factory minimums and import logistics
- Supplier quality varies
- Smaller than Alibaba.com
7
Indian B2B marketplace for suppliers, established 1999
Best for: Sourcing from Indian manufacturers and traders
IndiaMART is an online B2B marketplace operated by IndiaMART InterMESH Ltd., which was established in 1999 and is listed on India's National Stock Exchange. The company describes IndiaMART as India's largest online B2B marketplace, serving micro, small and medium enterprises, large companies and individual users.
The marketplace lists millions of products and services, from industrial plant and machinery to cosmetics, and lets buyers search for verified suppliers and submit requirements. Sellers can create a free listing page with at least three products or services, and pay for subscription packages that improve visibility and buyer leads.
IndiaMART is the main route to Indian manufacturers and traders for both domestic and overseas buyers, particularly in industrial supplies, chemicals, textiles and machinery. It works mainly as a lead-generation platform: buyers contact suppliers and negotiate offline, so payment protection and logistics are generally arranged between the parties rather than through the platform.
Key features
- Search across millions of products and services
- Verified supplier listings
- Buy requirements sent to multiple suppliers
- Free seller listing with three products
- Mobile apps and Hindi interface
Pricing
Free for buyers. Sellers: free listing (minimum three products), paid subscription packages for visibility and leads.
- Operator
- IndiaMART InterMESH Ltd.
- Established
- 1999
- Listing
- National Stock Exchange of India
Strengths
- Widest access to Indian suppliers
- Free for buyers
- Listed operator publishing quarterly results
Limitations
- Primarily a lead platform without built-in payment protection
- Negotiation happens off-platform
- Supplier responsiveness varies
8
European wholesale marketplace for independent brands and shops
Best for: European independent retailers buying from European brands
Ankorstore is a European online wholesale marketplace that connects independent brands with independent retailers, presenting itself as "home to Europe's best brands". It operates in English, French, Spanish, German and Italian and lets buyers browse brands by country of origin, including Spanish, British, French, German and Italian brands.
The catalogue covers home and kitchen, candles and home fragrance, furniture, food and drink, beauty and wellness, fashion and accessories, jewellery, baby and kids, pets and stationery. Its model is similar to Faire's: brands list products at wholesale prices, retailers buy small quantities from many brands, and the platform handles the transaction.
Ankorstore is the main option for European retailers who want to buy across borders from European makers without dealing with each brand individually. Its website refused automated access to its help and about pages during research, so its current order minimums, payment terms, founding date and brand counts are not stated here and should be checked on sign-up.
Key features
- Brands from across Europe, filterable by country
- Five-language interface
- Home, food, beauty, fashion and kids categories
- Single checkout across multiple brands
Pricing
Free for retailers to register. Minimums and payment terms are set out to registered buyers and were not verifiable for this list.
- Region
- Europe
- Languages
- English, French, Spanish, German, Italian
Strengths
- Cross-border European brand selection
- Small-quantity buying from many makers
- Multilingual
Limitations
- Terms not visible without registration
- Lifestyle focus rather than staples
- Fewer published figures than rivals
9
KI
Los Angeles importer of general merchandise and closeouts since 1985
Best for: Discount and variety stores buying general merchandise
Kole Imports is a family-owned direct importer and distributor of general merchandise, variety goods and closeouts, owned and managed by the same family since 1985. It describes itself as one of the largest direct importers of general merchandise in the US.
The company imports large quantities from overseas manufacturers, warehouses them, and sells to wholesalers and retailers. Its 250,000 sq ft warehouse in Los Angeles holds millions of pieces of merchandise, and it states a 99.7% fill rate and tens of thousands of in-stock items serving many industries. Buyers in the area can visit a 10,000 sq ft showroom, and sales are wholesale only.
The model suits dollar and discount stores and other businesses that need inexpensive goods in case quantities. Unlike marketplace platforms, Kole holds its own stock, so orders ship from one warehouse in the US without import paperwork for the buyer. The trade-off is a catalogue of budget and closeout goods rather than branded or premium products.
Key features
- Direct importer holding its own stock
- 250,000 sq ft Los Angeles warehouse
- Stated 99.7% fill rate
- Tens of thousands of in-stock items
- 10,000 sq ft showroom
Pricing
Wholesale-only pricing by case pack; no membership fee stated. Minimum order rules apply at checkout.
- Family-owned since
- 1985
- Location
- Los Angeles, California, US
- Warehouse
- 250,000 sq ft
Strengths
- Ships domestically from own US stock
- Long operating history
- Showroom for local buyers
Limitations
- Budget and closeout focus
- Single warehouse location
- Case-pack quantities
10
Online supplier of restaurant equipment and food-service supplies
Best for: Restaurants and food-service operators
WebstaurantStore, operated by The WEBstaurant Store, LLC, is an online supplier of commercial food-service equipment and supplies. Its catalogue covers restaurant equipment, refrigeration, smallwares, food and beverage, tabletop, disposables, furniture, storage and transport, janitorial and industrial supplies, organised by business type.
Prices are shown publicly per item or per case without a membership, which distinguishes it from warehouse clubs; examples at review included 1,000-count cases of plastic cold cups and 12-count cases of spray bottles. It offers WebstaurantPlus, a paid shipping membership that it describes as having no commitment and cancellable at any time, as well as rewards, financing, a mobile app and a marketplace for third-party sellers.
WebstaurantStore is a specialist rather than a general wholesaler: it suits restaurants, cafés, caterers, schools and other food-service operators. Its own site does not publish its founding date, headquarters or catalogue size on the home page, so those are not given here.
Key features
- Equipment, smallwares, disposables and food
- Public per-item and per-case pricing
- WebstaurantPlus shipping membership
- Rewards and financing options
- Third-party seller marketplace
Pricing
No membership required. Optional WebstaurantPlus shipping membership, no commitment (price shown at sign-up).
- Operator
- The WEBstaurant Store, LLC
- Membership
- Optional (WebstaurantPlus)
Strengths
- Transparent public pricing
- Deep food-service range
- No membership needed
Limitations
- Narrow sector focus
- Free shipping tied to paid membership
- Little company information published on site
11
D
Bulk supplier focused on nonprofits, schools and charities
Best for: Nonprofits and schools buying donation supplies in bulk
DollarDays is a US online bulk supplier that has traded since 2001 and now positions itself as a supplier to cause-driven organisations. It states that for over 20 years it has supplied thousands of nonprofits, schools and philanthropic organisations.
Its catalogue covers toys and games, clothing, disaster-relief supplies, personal care, shoes, electronics, household essentials, baby care, home goods, hardware, school and office supplies, food and drinks, and pet supplies, with seasonal programmes such as winter-warmth jackets and blankets and bulk hygiene items under US$1. Organisations can request a quote for larger orders and receive personalised support.
The focus on donation goods makes DollarDays useful for shelters, food banks, schools and churches buying kits and essentials in volume. Retailers can buy too, but the assortment and messaging are oriented to institutional giving rather than resale merchandising.
Key features
- Bulk hygiene, clothing and relief supplies
- Quote requests for large orders
- Seasonal programmes such as winter warmth
- Wide general-merchandise categories
Pricing
Public bulk pricing online; custom quotes on request. No membership fee stated.
- Trading since
- 2001
- Focus
- Nonprofits, schools, philanthropic organisations
Strengths
- Specialised in donation and program supplies
- Quote service for large orders
- Long trading history
Limitations
- Less suited to retail resale
- Budget assortment
- US focus
12
Paid directory of vetted wholesale and dropship suppliers
Best for: New online sellers looking for vetted suppliers
SaleHoo is a subscription directory of wholesale and dropshipping suppliers, founded in Christchurch, New Zealand, in 2005. It does not sell goods itself; it lists suppliers it describes as vetted and adds research and training tools for online sellers.
SaleHoo states that it has more than 137,000 paying members, more than 8,000 verified suppliers, over 1.6 million branded products and members in over 100 countries. Its directories are organised by wholesale category (apparel, beauty, electronics accessories, home decor and others) and by dropshipping category, and the service includes market insights on demand, competition and seasonality, product imports to Shopify, and courses.
Prices are published: Starter costs US$9 a month billed annually or a one-time US$299, Pro costs US$49 a month billed annually or a one-time US$1,699, and Enterprise costs US$499 a month on a one-year term. Starter is limited to contacting 100 suppliers a month and connecting one Shopify store. As with any directory, the buyer still negotiates and pays each supplier separately.
Key features
- 8,000+ listed suppliers (company figure)
- Wholesale and dropship directories
- Market and product-trend insights
- Shopify product imports
- Courses on sourcing and selling
Pricing
Starter: US$9/month billed annually, or US$299 one-time; 100 supplier contacts a month; 1 Shopify store. Pro: US$49/month billed annually, or US$1,699 one-time; unlimited supplier contacts; 3 stores. Enterprise: US$499/month, 1-year term.
- Founded
- 2005
- Origin
- Christchurch, New Zealand
- Paying members
- 137,000+ (company figure)
- Pricing
- From US$9/month (annual)
Strengths
- Low-cost entry with published prices
- Supplier vetting before listing
- Includes research and training tools
Limitations
- Directory only; no purchase protection
- Starter caps supplier contacts
- Oriented to online sellers more than physical stores
13
Free US directory of wholesalers, online since 1997
Best for: US retailers searching domestic wholesalers at no cost
Wholesale Central is a US online directory of wholesale suppliers that describes itself as "America's wholesale hub since 1997". It is free for buyers, who can create an account and search suppliers by category; suppliers pay to list their businesses.
Categories range from apparel and accessories to dollar-store items, closeouts, convenience-store goods, electronics, gifts, health and beauty, holiday merchandise, Made in USA products, party supplies, pet supplies, promotional products and toys, with dedicated sections for Amazon FBA suppliers and dropshippers. Supplier profiles show how long each has been a member; featured listings at review included suppliers that had been members since 2003 and 2012.
Because suppliers pay for placement, listing is not the same as endorsement, and Wholesale Central does not publish a vetting process comparable to SaleHoo's. Its value is breadth and cost: it is one of the longest-running free wholesale directories for US retailers, with a buyers' newsletter of promotions and new suppliers.
Key features
- Free buyer accounts
- Supplier search across dozens of categories
- Amazon FBA and dropship sections
- Supplier member-since dates
- Buyers' newsletter
Pricing
Free for buyers. Suppliers pay for listings.
- Online since
- 1997
- Buyer fee
- Free
Strengths
- Free to search
- Long-running directory with many US suppliers
- Broad category coverage
Limitations
- Listings are paid placements, not vetted endorsements
- Directory only
- US-centred
Frequently asked questions
Where can small businesses buy wholesale?
Small shops commonly buy through curated marketplaces such as Faire or Ankorstore, which offer low minimums and, in Faire's case, 60 days to pay interest free. Businesses buying operating supplies use warehouse clubs such as Costco Business Center and Sam's Club, or Amazon Business. Importers and private-label brands use Alibaba.com, Made-in-China.com or IndiaMART to reach manufacturers directly.
Do you need a business licence to buy wholesale?
Requirements depend on the supplier and jurisdiction. Many distributors and marketplaces ask for a business registration or resale certificate before showing wholesale prices or exempting purchases from sales tax, while warehouse clubs sell to any paying member. Buyers who want tax-exempt purchases for resale generally need a resale or exemption certificate from their state or national tax authority.
Is Alibaba.com safe for wholesale buying?
Alibaba.com is operated by Alibaba Group and offers optional services such as trade assurance and logistics fulfilment. Supplier quality varies, so buyers usually check verification status, request samples, inspect goods before shipment and confirm product compliance in their own market. Alibaba's 2026 annual report notes that the platform faces overseas regulatory investigations, including in product compliance.
What is the difference between a wholesaler and a distributor?
The terms overlap. A distributor usually buys from manufacturers, holds stock and sells to retailers, sometimes with exclusive rights for a territory. A wholesaler sells in bulk at trade prices and may or may not hold stock. Kole Imports is an example of an importer-distributor holding its own inventory, while Alibaba.com and IndiaMART are marketplaces that host many independent sellers.
How much does a Costco or Sam's Club membership cost for a business?
According to the companies' 2026 annual reports, Costco's annual membership fee in the US is US$65 including a household card, with an Executive upgrade for an additional fee. Sam's Club charges US$50 a year for Club membership and US$110 for Plus, and add-on memberships cost US$45 each, which businesses can use for employees.
Are wholesale directories like SaleHoo worth paying for?
A directory saves time on finding and vetting suppliers but does not sell goods or protect payments. SaleHoo charges from US$9 a month billed annually and lists more than 8,000 suppliers it describes as vetted, while Wholesale Central is free for buyers but lists suppliers that pay for placement. Buyers still negotiate prices and terms with each supplier.
What happened to Tundra and Abound?
Several US wholesale marketplaces founded in the late 2010s have closed or been absorbed. During research for this list, the Tundra website did not respond and the Abound domain redirected to Carro, a dropship and marketplace software company. Retailers that used them have generally moved to Faire or to ordering directly from brands.
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