Overview
Forter was started by childhood friends Michael and Liron, Israelis working in the United States who had previously worked at a manual fraud review company later acquired by PayPal[14]. Having seen PayPal improve fraud detection by replacing rules with AI models, they built Forter as a fully automated platform that decides on every digital commerce interaction[14]. The company has offices in New York, Denver and Tel Aviv[14].
Forter calls its approach identity intelligence: rather than judging a transaction in isolation, it evaluates whether the person behind it is trustworthy across account creation, logins, payments, returns and promotions. Its products include Fraud Management, aimed at increasing approvals and reducing chargebacks, and Payment Optimization, which aims to reduce friction while maintaining PSD2 compliance; Forter Element is a version for payment service providers to offer to their own merchants[14].
Forter targets large online retailers and marketplaces, and runs an annual conference, IMPACT, for digital commerce leaders[14]. Pricing is not published.
Forter features
- Automated decisions on every commerce interaction
- Identity intelligence across the customer journey
- Fraud Management to raise approvals and cut chargebacks
- Payment Optimization with PSD2 support
- Forter Element for payment service providers
Forter pricing
Quote-based.
Forter strengths and limitations
Strengths
- Covers abuse beyond payment fraud
- Fully automated decisioning
- Product for PSPs
Limitations
- Aimed at large merchants
- No published pricing
- Less coverage of banking AML
Appears in
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