Overview
Sift has been fighting online fraud since 2011 and says it scores more than one trillion events a year from over 34,000 sites and apps in its global data network[7]. It reports more than 700 customers, including DoorDash, Yelp and Poshmark, and holds more than 40 US patents granted or allowed[7]. Its investors include Insight Partners, Union Square Ventures, Spark Capital and Stripes, and its chief executive is Marc Friend[7].
Sift’s platform addresses payment fraud, account takeover and fake account creation through products named Payment Protection and Account Defense, with a Sift Score API for developers[7]. A newer Fraud Attack Defense Suite adds AI agents to investigate and respond to attacks[7]. The product serves B2B and B2C software, ecommerce, iGaming, travel, food delivery and fintech businesses[7].
Because Sift sees activity across tens of thousands of sites, a fraudster identified on one platform can be scored as risky on another. Sift also runs a professional community, the Sifters, with more than 1,500 fraud professionals[7]. Pricing is not published.
Sift features
- Payment Protection
- Account Defense against takeover
- Fake account detection
- Sift Score API
- Global data network across 34,000+ sites
- AI agent Fraud Attack Defense Suite
Sift pricing
Quote-based.
Sift strengths and limitations
Strengths
- Large cross-merchant data network
- Covers account abuse as well as payments
- Developer-friendly API
Limitations
- No published pricing
- Less suited to bank transaction monitoring
- No AML module listed
Appears in
Sift alternatives and competitors
Alternatives to Sift: companies ranked in the same lists.
Feedzai
NICE Actimize
SAS Institute- Featurespace (Visa)
- LexisNexis ThreatMetrix
BioCatch
SEON
Stripe Atlas
Sardine- Signifyd
- Forter
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