Frase Review: Pricing, Pros, Cons & Alternatives

Overview

Frase combines SEO content research and brief generation, AI-assisted writing, site auditing and AI visibility monitoring in one subscription. Its AI Visibility feature monitors whether AI engines cite a brand and sends daily alerts; coverage expands by plan from ChatGPT and Google AI on Starter, to Perplexity on Professional, Claude and Gemini on Scale, and eight engines including Grok, Copilot and DeepSeek on Enterprise.^[8] A Content Guard feature watches pages for decay in Google, and Professional and higher plans add AI crawler monitoring.

Frase also offers FraseCMS hosting, with a free tier of 100,000 page views a month included in any plan and paid tiers above that, which makes it unusual among optimisation tools in offering to host the content it helps write.^[8] Its pricing is low compared with suites such as Semrush or Ahrefs, and a seven-day trial does not require a credit card. The limitations are tight monthly quotas on the lower tiers (10 articles and 20 tracked prompts on Starter), optional overage charges on higher plans and a feature set that does not include link analysis.

Frase features

SERP research and content briefs
AI article generation
AI Visibility across up to eight engines
Content Guard decay monitoring
Site audit pages per month
Optional FraseCMS hosting

Frase pricing

Starter US$49/month or US$39/month billed annually; Professional US$129 (US$103 annually); Scale US$299 (US$239 annually); Enterprise custom. Annual billing saves 20%. Extra seats US$29/month on Professional and Scale. Optional overages, e.g. US$5 per extra article on Professional. Seven-day trial without a credit card.