Listopedia

Ahrefs

Singapore-based SEO toolset known for its backlink index and crawler

Overview

Ahrefs is an SEO toolset from a Singapore-headquartered company that describes itself as bootstrapped, with 148 staff across 27 locations and 15 years of web crawling behind it[7]. Its Keywords Explorer reports 110 billion keywords discovered, of which 28.7 billion are kept in a filtered index, including 2.7 billion for the United States, across 217 locations[6].

Keywords Explorer’s distinctive metrics are Traffic Potential, which estimates the traffic the top-ranking page receives for a keyword and all its variants, and Parent Topic, which identifies the broader topic a page could rank for[6]. Its Keyword Difficulty score runs from 0 to 100 and, by Ahrefs’ own description, is based only on the average number of backlinks to top-ranking pages, so it does not account for content quality or brand factors[6]. The tool also offers AI-assisted seed brainstorming, clustering by Parent Topic, SERP history, ads history, keyword gap analysis and Share of Voice tracking[6]. Limitations: the Lite plan caps usage at 1,000 credits per user, history is limited to six months on Lite, annual prices are not shown on the pricing page, and Traffic Analytics and reporting cost extra[5].

Ahrefs features

  • Backlink profile for any domain or URL
  • Domain Rating and Ahrefs Rank metrics
  • New, lost and broken link reports
  • Anchor text and referring domain analysis
  • Index refreshed every 15 minutes
  • Free plan for verified own sites
  • Keywords Explorer with 217 locations
  • Traffic Potential and Parent Topic metrics

Ahrefs pricing

Free backlink checker (limited view). Starter US$29/month; Lite US$129/month; Standard US$249/month; Advanced US$449/month; Enterprise custom. Annual billing saves up to 17%. Lite includes six months of history, Standard two years and Advanced five years.

Ahrefs strengths and limitations

Strengths

  • Very large proprietary index
  • Frequent index updates
  • Free checker and free plan for own site
  • Widely recognised DR metric
  • Large filtered keyword index with 217 locations
  • Traffic Potential helps prioritise topics

Limitations

  • Lite plan limited to six months of history
  • Extra users cost US$40–80/month
  • Full reports need a paid plan
  • No free trial described on the pricing page
  • KD reflects backlinks only
  • Credit cap on Lite

Appears in

Ahrefs alternatives and competitors

Alternatives to Ahrefs: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company