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Moz Local

Long-established SEO suite from Moz, part of Ziff Davis

Overview

Moz Local is the local search product of Moz, a Seattle-origin SEO software company founded as SEOmoz by Rand Fishkin and Gillian Muessig in 2004. Moz Group was formed in 2021 after the company was acquired by iContact, a subsidiary of Ziff Davis (NASDAQ: ZD), and the legal entity is SEOMoz, Inc., “a Ziff Davis company”[16].

Moz Local describes itself as combining location data management, reputation management and AI-assisted insights[15]. Every tier includes distribution to more than 90 listing directories, review monitoring, a “data health” view and a Local Grid for map-pack ranking. Preferred adds review responding, sentiment analysis, posting to Google and Facebook, social analytics, competitor analysis and agency permissions. Elite adds posting to Instagram, LinkedIn and TikTok, Facebook ad boosting and a reporting suite for leads, reviews and social; it also includes the Listings AI add-on, which other tiers buy separately[15]. An Enterprise tier with a dedicated account manager is aimed at 50 or more locations.

The product is inexpensive per location and simple to set up, but it is a subscription tool: optimisation of the profile itself, content and link work remain with the business or its agency, and the AI add-ons increase the effective price on lower tiers.

Moz Local features

  • Keyword research
  • Rank tracking
  • Site crawl
  • Link research
  • AI Overviews tracking
  • AI content briefs
  • Distribution to 90+ listing directories
  • Local Grid map-pack ranking

Moz Local pricing

Standard US$99 per month (US$79 yearly); Medium US$179 (US$143 yearly); Large US$299 (US$239 yearly). 20% off yearly.

Moz Local strengths and limitations

Strengths

  • Long track record and educational resources
  • Approachable interface
  • AI-search features on Medium+
  • 20% yearly discount
  • Lowest published entry price in this list
  • Clear feature tiers

Limitations

  • Low quotas on Standard
  • One user on entry plan
  • AI tools need Medium or higher
  • Less suited to large agencies
  • AI add-ons charged separately below Elite
  • Self-serve only

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Moz Local alternatives and competitors

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