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SE Ranking

Mid-priced SEO platform with strong rank tracking and agency tools

Overview

SE Ranking is an SEO platform that dates its first tool to 2013, lists legal addresses in London and Wilmington, Delaware, and office hubs in Kyiv, Wroclaw and Warsaw, and says more than a million businesses, agencies and SEO experts have used it[10]. The copyright on its site names SER Acquisition Inc., and it also runs the sister products SE Visible and Planable[9][10].

Its keyword research tool covers 188 country databases, with regional figures of 3.2 billion keywords for Europe, 1.2 billion for North America and 550 million for Asia[9]. Each keyword shows search volume, CPC, global volume, difficulty and a search-intent label (informational, navigational, transactional, commercial or local), plus SERP history back to February 2020 and ads history; suggestions are split into similar, related, question and low-volume groups, with a separate Keyword Grouper for clustering[9]. The Core plan is described as including unlimited keyword, competitor and backlink research. Limitations: rank-tracking quotas (2,000 keywords on Core) are the binding constraint, white labelling requires the Agency Pack sold only on annual billing, and AI visibility is a separate add-on from US$71 a month[8].

SE Ranking features

  • Daily rank tracking
  • Website audit
  • Keyword and competitor research
  • AI-search visibility tracking
  • White-label agency pack
  • API and MCP server
  • 188 country keyword databases
  • Search intent classification

SE Ranking pricing

Core US$129 per month (US$103.20 annually), 2,000 daily keywords. Growth US$279 per month (US$223.20 annually), 5,000 keywords. Enterprise custom. 14-day trial, no card.

SE Ranking strengths and limitations

Strengths

  • Many tracked keywords per dollar
  • Rank tracking plus audits and research
  • No-card trial
  • White-label reporting for agencies
  • Lower entry price than Semrush and Ahrefs for similar scope
  • Explicit intent labels

Limitations

  • Only one manager seat on Core
  • Growth plan needed for more than 10 projects
  • Extra seats cost more
  • AI features vary by plan
  • Smaller regional databases outside Europe and North America
  • Agency features need an annual add-on

Appears in

SE Ranking alternatives and competitors

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