Serpstat Review: Pricing, Pros, Cons & Alternatives

Overview

Serpstat is an SEO platform created by the agency Netpeak in 2013 that, by its own account, has been independent since 2015 as part of Fractal^[15]. It combines keyword research, competitor analysis, rank tracking, site audit and AI visibility checks in four tiers.

Serpstat meters research by searches per day rather than by credits per keyword: 100 a day on Individual, 500 on Team, 1,000 on Team x2 and 5,000 on Agency, with monthly export quotas from 50,000 to 2.5 million rows^[15]. Team and higher plans add multi-user access (3 to 30 users), unlimited projects, AI Visibility checks and API credits^[15]. A seven-day trial is available on all but the Agency plan, with a US$1 verification charge that is refunded^[15]. Limitations: the Individual plan lacks API credits and multiple users, the trial converts automatically to a paid plan after seven days unless cancelled, and the annual discount figures on the pricing page are inconsistent with the stated “up to 27%”^[15]. Its keyword database size is not stated on the pricing page, so buyers should test coverage in their target markets.

Serpstat features

Backlink analysis reports
Up to 10,000 results per report on Team+
Backlinks API from Team plan
Keyword research and rank tracking
Site audit
Keyword and competitor research
Searches metered per day
Rank tracking up to 500,000 checks

Serpstat pricing

Individual US$50/month; Team US$100; Team x2 US$169; Agency US$410. Annual billing saves US$228–1,068 depending on plan. Seven-day trial on Individual and Team with card verification.

Serpstat strengths and limitations

Strengths

Low entry price
API access from the Team plan
All-in-one SEO toolset
Generous daily search quotas on higher tiers
Multi-user on Team plan
Trial available

Limitations

Only 2,000 backlink results per report on Individual
Trial auto-renews and needs a card
Inconsistent discount claims on pricing page
Individual plan has no API
Auto-renewal after trial
Database size not disclosed

Appears in

Serpstat alternatives and competitors

Alternatives to Serpstat: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Founded	2013
Parent	Fractal (per company)
Entry price	US$50/month[20]
Trial	7 days
Pricing	From US$50/month (Individual)
Free trial	7 days (card required)
Position checks at entry	10,000[20]
Annual discount	Up to 27%[20]
Daily searches at entry	100[20]

Serpstat