Overview
Geotab is a telematics company founded in 2000 by Neil Cawse as a small family business in Oakville, Ontario. It reports about 6 million connected vehicles and assets, more than 100,000 customers and more than 3,400 employees, and says it owns all intellectual property for its device hardware, firmware and server and customer-facing software[3].
Geotab’s platform provides GPS tracking, engine diagnostics, driver safety, fuel and EV management, compliance and reporting for fleets of all sizes, and its scale of connected vehicles gives it one of the largest bodies of commercial-vehicle data in the industry[3]. Because Geotab controls its own hardware, firmware and software, it can update devices and data services without depending on third-party suppliers.
Geotab does not publish prices on its corporate pages. Buyers comparing it with Samsara or Motive should check which video, maintenance and equipment functions are included in a quote and which require add-ons or partner products.
Geotab features
- GPS tracking and engine diagnostics
- Driver safety and coaching
- EV and fuel management
- Compliance and reporting
- Proprietary hardware and firmware
Geotab pricing
Quote-based; no published prices.
Geotab strengths and limitations
Strengths
- Very large connected base
- Owns its hardware and software IP
- Large customer base
- Long operating history
Limitations
- No published pricing
- Corporate pages give no HQ or ownership details
- Scope of bundles varies by quote
- Less public financial disclosure than Samsara
Appears in
Geotab alternatives and competitors
Alternatives to Geotab: companies ranked in the same lists.
Samsara
Motive
Verizon Connect
Webfleet- Lytx
Platform Science
Teletrac Navman
Azuga- Fleetio
- Linxup
Whip Around
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