Overview
Motive is a San Francisco-based company founded in 2013 as KeepTruckin. It provides AI-powered tools for fleet tracking, driver safety, compliance, equipment monitoring and spend management and says it serves nearly 100,000 customers across transportation, logistics, construction, energy and manufacturing[2].
In December 2025 Motive filed a registration statement with the US Securities and Exchange Commission for a proposed initial public offering on the NYSE under the ticker MTVE. According to coverage of the filing, about 30% of its annual recurring revenue came from trucking and logistics as of 30 September 2025, with faster growth in construction, field service and passenger transit; about 89% of core customers used two or more products; and net dollar retention exceeded 110%. Revenue grew about 23% year on year in the third quarter, and the company remained unprofitable[2].
Motive’s products include ELD compliance, AI dash cameras with real-time collision alerts, GPS and equipment tracking, and spend management[2][13]. Its site cites Cascade Environmental, which manages more than 3,000 vehicles on Motive[13]. Pricing is not published.
Motive features
- ELD and hours-of-service compliance
- AI dash cameras with real-time alerts
- GPS and equipment tracking
- Spend management
Motive pricing
Quote-based; no published prices.
Motive strengths and limitations
Strengths
- Strong AI camera and safety focus
- Integrated spend management
- High multi-product adoption
- Large customer base
Limitations
- No published pricing
- Unprofitable according to its filing
- Trucking heritage; newer in other verticals
- Contract terms vary
Appears in
Motive alternatives and competitors
Alternatives to Motive: companies ranked in the same lists.
Samsara- Geotab
Verizon Connect
Webfleet- Lytx
Platform Science
Teletrac Navman
Azuga- Fleetio
- Linxup
Whip Around
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