Overview
Lazer Technologies is a Toronto-based engineering and design firm that announced its Shopify Platinum status in a press release dated 4 February 2025, describing Platinum as the highest designation in Shopify’s 2025 partner update.[22] The release listed hubs in Toronto, Vancouver, New York, San Francisco and London, more than 100 senior engineers, designers and product managers, and more than 350 clients, naming SKIMS, Authentic Brands Group, Mattel, MeUndies and Universal Music Group.[22]
Its Shopify directory profile shows Platinum status, a partner-since year of 2019 and Toronto as primary location, with an estimated team of 51–200 people and English and French as languages.[23] Clients listed on the profile include Canada Goose, Holt Renfrew, FIGS, goop, SKIMS and Brooklinen.[23] Its website in November 2026 cited more than 400 clients and more than 150 senior engineers, and positioned the firm increasingly around AI systems for enterprises, startups and AI labs, alongside Shopify product development and staff augmentation.[24]
Lazer is best suited to brands that need heavy custom engineering, such as apps, integrations or headless storefronts, rather than theme-based design. Its growing AI focus means Shopify is one practice among several. Headcount figures vary between its press release, website and directory profile, and it does not publish pricing.[22][23][24]
Lazer Technologies features
- Custom app and API development
- Shopify Functions
- Checkout customisation
- Staff augmentation
- AI system development
Lazer Technologies pricing
Quote-based; no prices are published on the agency's website or Shopify directory profile.
Lazer Technologies strengths and limitations
Strengths
- Strong engineering depth
- High-profile fashion and retail clients
- Several North American hubs plus London
Limitations
- Shopify one of several practices, with AI growing
- Inconsistent headcount figures across sources
- No published pricing
Appears in
Lazer Technologies alternatives and competitors
Alternatives to Lazer Technologies: companies ranked in the same lists.
- The Working Party
1R Agency
Ask Phill- P3 Media
- Rainy City Agency
Third and Grove- Convert Digital
Praella
Quickfire Digital- Colorz
Platter
Tryzens Global
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