Platter

New York agency focused on high-converting, low-maintenance storefronts

Overview

Platter is a New York-based Shopify agency with a Platinum badge and a partner-since year of 2020, making it the second-youngest partnership on this list.[25] Its directory profile states that it has built more than 200 Shopify storefronts that together process more than US$1 billion in GMV, for brands including Neuro Gum, Gainful and Every Man Jack.[25]

The profile describes its approach as designing and building storefronts ‘that convert better, are easier to manage, and cost less to maintain’, and lists storefront and theme customisation, checkout and customer-account customisation, Shopify Functions, platform migration, products and metafield management, and custom app and API development as top services.[25] Its main industries are health and beauty, apparel and accessories, and food and beverages, and Shopify estimates its team at 11–50 people with more than 25 active projects.[25]

Platter’s emphasis on maintainability, rather than bespoke complexity, suits venture-backed and growth-stage consumer brands that need a fast, conversion-focused store their own teams can manage after launch. Its smaller team limits capacity for very large enterprise programmes, and the GMV figure is the agency’s own claim. The agency’s own website was not reviewed for this list, and it does not publish pricing.

Platter features

  • Conversion-focused storefront design
  • Products and metafield management
  • Checkout customisation
  • Platform migration
  • Shopify Functions

Platter pricing

Quote-based; no prices are published on the agency's website or Shopify directory profile.

Platter strengths and limitations

Strengths

  • Focus on maintainable stores
  • Strong DTC consumer references
  • Platinum status with a lean team

Limitations

  • Smaller team than most Platinum peers
  • GMV figure is self-reported
  • No published pricing

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