Listopedia

1R Agency

New York and Miami agency combining Shopify builds with paid media

Overview

1R Agency, whose Shopify directory URL retains the older ‘onerockwell’ name and whose former domain onerockwell.com now redirects to 1r.agency, holds Platinum status in the Shopify Partner Directory with a partner-since date of 2016.[6][7] Its directory profile gives Miami as its primary location, an estimated team of 51–200 people and more than 25 active projects, with the United States, Canada and Poland as top markets and English and Spanish as working languages.[6]

Its listed Shopify services are checkout and customer-account customisation, Shopify Functions, storefront and theme customisation, custom app and API development, platform migration, and retail and POS; its main industries are apparel and accessories, health and beauty, and home and garden.[6] The agency’s own website describes it as a New York digital marketing agency and lists a broader set of services than most Shopify specialists: onboarding, paid media, email and SMS, SEO, UX, web design, development, ecommerce management, managed services and content strategy.[7]

Clients named on its website include Maison Louis Marie, Westman Atelier and Silver Oak Cellars.[7] The combination of build work with ongoing paid media and retention services suits brands that want one partner for the store and for growth marketing. The agency does not publish pricing, a founding year or exact headcount, and its locations differ between its directory profile (Miami) and its website (New York).

1R Agency features

  • Checkout customisation and Shopify Functions
  • Retail and POS
  • Paid media and SEO
  • Email and SMS marketing
  • Managed ecommerce services

1R Agency pricing

Quote-based; no prices are published on the agency's website or Shopify directory profile.

1R Agency strengths and limitations

Strengths

  • Build and growth marketing under one roof
  • Spanish-language capability
  • Long partnership history (since 2016)

Limitations

  • Locations stated inconsistently (Miami vs New York)
  • No published pricing
  • Rebrand from One Rockwell not explained on site

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