Overview
Miro is an online whiteboard founded by Andrey Khusid, who started it in 2011 as RealtimeBoard to share ideas between his design agency and remote clients[10]. The company reports more than 100 million users across about 250,000 organisations and names Salesforce, Asos, WPP and Cisco as customers; it lists offices in 13 cities including Amsterdam, Austin, London, New York, Singapore and Tokyo[10].
Mind maps are one object type on the board. Miro’s mind-map page documents an auto-layout that keeps branches aligned when nodes are moved or added, AI generation of a multi-branch map from a central idea, AI expansion of a single branch, and AI Workflows that turn a map into a strategy document or OKRs using context from Slack and Jira; maps export as PDF or image and can be embedded in Confluence, Notion or Teams[11].
The free plan gives three editable boards, templates and a limited AI trial (ten credits a month per the FAQ). Starter adds unlimited private boards, visitor editing and high-resolution exports; Business adds unlimited workspaces and guests, more than 4,700 diagram shapes, two-way Jira and Asana integrations and SSO; Enterprise, from 30 members, adds regional data hosting, SCIM and audit logs[9]. Miro’s limitation for mind mapping specifically is that its map mode is less specialised than dedicated tools, with fewer layouts and no outline view documented on the mind-map page.
Miro features
- Auto-layout for mind-map branches
- AI generation and branch expansion
- Convert maps to docs or OKRs with AI Workflows
- 250+ integrations including Jira and Asana
- Regional data hosting on Enterprise
- Embed maps in Confluence, Notion or Teams
- Infinite collaborative canvas
- 4,700+ technical shapes (Business)
Miro pricing
Free: 3 editable boards. Starter: US$8 per member per month billed yearly. Business: US$20 per member per month billed yearly. Enterprise: custom, from 30 members. Monthly billing is available at prices not shown on the page.
Miro strengths and limitations
Strengths
- Mind maps sit next to sticky notes, diagrams and docs
- Large integration catalogue
- Enterprise data residency options
- Strong facilitation features (voting, timer)
- Combines whiteboarding with diagramming
- Imports Visio and Lucidchart files
Limitations
- Only three editable boards on the free plan
- Mind-map tooling less specialised than dedicated apps
- Monthly-billing prices not published
- AI use metered by credits
- Technical shape packs need Business plan
- Free plan limited to 3 editable boards
Appears in
Miro alternatives and competitors
Alternatives to Miro: companies ranked in the same lists.
- Whimsical
Xmind
Microsoft Power BI
Excalidraw
OmniGraffle- Cacoo
- SmartDraw
Gliffy
Creately- Figma FigJam
- draw.io (diagrams.net)
Lucidchart
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