Printful

In-house print-on-demand producer that has delivered 149 million items since 2013

Overview

Printful is a print-on-demand and fulfilment company that produces items in its own facilities rather than through third-party print providers, which it describes as in-house production with automatic quality checks[11]. It says it has delivered 149.4 million items since 2013[11][12]. Merchants design custom products, list them in their stores, and Printful prints and ships each order[11].

Printful offers branding services that let a merchant’s store look less like a dropshipper’s: printed inside and outside apparel labels from US$0.99 to US$2.49 per label, and embroidery with a one-time digitisation fee of US$2.95 or US$6.50 per design depending on size[11]. Its pricing page shows access to more than 600 custom products on the free plan[11].

Printful is free to start. The Growth plan costs US$24.99 a month, gives discounts of up to 33% on products, and becomes free once a merchant reaches a stated sales threshold[11]. Printful’s base prices are typically higher than marketplace models such as Printify, reflecting in-house production.

Printful features

  • In-house production facilities
  • Free plan with no monthly fee
  • Growth plan with up to 33% off products
  • Inside and outside label printing
  • Embroidery
  • Regional fulfilment (86% in-region)
  • In-house printing and fulfilment
  • Custom inside and outside labels

Printful pricing

Free: $0/month. Growth: $24.99/month (free above $12k/year in sales), up to 33% off products. Inside label $0.99; outside label $2.49; embroidery digitisation $2.95–$6.50 one-time.

Printful strengths and limitations

Strengths

  • Owns its production
  • Branding add-ons
  • Growth plan free at higher sales
  • Consistent in-house quality
  • Strong branding options
  • Free plan

Limitations

  • Higher base prices than networks
  • Branding costs per item
  • Discounts require Growth plan
  • Higher base prices than marketplace POD
  • Branding services cost extra
  • Smaller catalogue than Printify

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