Overview
Thinkific Labs is a Canadian company listed on the Toronto Stock Exchange under the ticker THNC. Its investor site reported annual recurring revenue of US$63 million at 30 September 2026, up 4% year on year, third-quarter revenue of US$19 million, average revenue per user of US$187 a month and US$50 million of cash with no debt.[4] Those figures make Thinkific one of the few creator-platform vendors with public financial disclosure.
The product is aimed at creators and at businesses selling training. Start costs US$109 a month (US$82 billed annually), Grow US$219 (US$164) and Expand US$499 (US$374); Plus, for larger organisations, is quoted.[3] All paid plans include unlimited published courses, live Zoom cohorts, quizzes, certificates, memberships and payment plans, with a cap of 10,000 current students below Plus.[3] Grow adds B2B sales and invoicing, bulk enrolment, API and webhooks; exams, single sign-on, SCORM and learning paths are reserved for Plus.[3] Thinkific has no free plan but offers a 30-day trial, and a branded mobile app costs an extra US$199 a month.[3] Through Thinkific Payments the processing fee is 2.9%, while Stripe or PayPal add an unspecified third-party gateway fee.[3]
Thinkific features
- Unlimited published courses on every paid plan
- Live Zoom cohorts and certificates
- B2B sales, invoicing and bulk enrolment from Grow
- Communities with up to 200 spaces on Expand
- API, webhooks and Zapier from Grow
- SCORM, SSO and learning paths on Plus
- Course sales with Thinkific Payments
- Stripe and PayPal gateway support
Thinkific pricing
Start US$109/month (US$82 annually), Grow US$219 (US$164), Expand US$499 (US$374), Plus quote-based. 30-day free trial; no free plan. Branded app add-on US$199/month. Thinkific Payments 2.9% processing.
Thinkific strengths and limitations
Strengths
- Public financial reporting
- Unlimited courses on the entry plan
- B2B invoicing for selling to companies
- Longest free trial among major creator platforms (30 days)
- Published prices
- Built-in commerce
Limitations
- No free plan
- 10,000 current-student cap below Plus
- SCORM and SSO only on quote-based Plus
- Branded app costs an extra US$199/month
- Extra fees on third-party gateways
- Not designed for compliance training
Appears in
Thinkific alternatives and competitors
Alternatives to Thinkific: companies ranked in the same lists.
Docebo
Teachable
Udemy
Payhip
Skool
Systeme.io
Circle
Mighty Networks- Podia
LearnWorlds
Kajabi
Cornerstone OnDemand
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