Kajabi

All-in-one platform for courses, coaching, community and marketing

Overview

Kajabi is a hosted platform for experts who sell courses, coaching, memberships and communities, and it bundles a website builder, email marketing, landing pages, sales funnels and checkout so that a creator can run the business without separate tools. The company describes its mission as giving experts “leverage” and uses the slogan “Build the operating system for human expertise”.[2]

Kajabi is one of the most expensive creator platforms by entry price. Basic costs US$179 a month (US$143 a month billed annually) and allows 5 products and 2,500 contacts; Growth costs US$249 a month (US$199 annually) with 50 products, 25,000 contacts, live cohort courses, affiliate programs and removal of Kajabi branding; Pro costs US$499 a month (US$399 annually) with unlimited products, 100,000 contacts, three websites, a branded app in the App Store and API access.[1] Kajabi does not take a platform fee on sales through its own payment processor, but card processing for US entities runs 2.9% + 30¢ on Basic down to 2.7% + 30¢ on Pro, and using an outside processor adds a 2%, 1% or 0.5% fee by plan.[1] A 14-day free trial and a 30-day money-back guarantee apply.[1] The contact caps, rather than product limits, are what usually push growing creators into higher tiers; extra contacts cost US$125 a month per 25,000.[1]

Kajabi features

  • Courses, coaching, memberships and communities
  • Built-in email marketing, funnels and landing pages
  • Live cohort courses from Growth
  • Affiliate programme management
  • Branded mobile app on Pro
  • API access and site code editing on Pro

Kajabi pricing

Basic US$179/month (US$143 annually), Growth US$249/month (US$199 annually), Pro US$499/month (US$399 annually). Card processing (US) 2.9%/2.8%/2.7% + 30¢; outside-processor fee 2%/1%/0.5%. 14-day trial, 30-day money-back guarantee. Extra 25,000 contacts: US$125/month.

Kajabi strengths and limitations

Strengths

  • Marketing, website and course tools in one bill
  • Branded App Store app available on Pro
  • No extra platform fee with Kajabi Payments
  • Unlimited emails and funnels on every plan

Limitations

  • Highest entry price among creator platforms listed
  • Only 5 products on Basic
  • Contact caps force upgrades as audiences grow
  • Outside payment processors incur an extra fee

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