Overview
Zazzle describes itself as a people-powered design platform selling personalised cards and invitations, business cards, apparel, mugs, pillows, wall art, party and wedding supplies, and officially licensed merchandise from brands such as Disney and Marvel. It states that it hosts more than 50 million designs from more than 900,000 independent creators.[13]
Creators open a store free of charge and earn a royalty on each sale of a product featuring their design; Zazzle handles production, fulfilment and customer service. Unlike most marketplaces, Zazzle lets each creator set the royalty rate for each design, which affects the retail price customers see.[14] Its strength in customisable templates suits designers of invitations and stationery, where buyers personalise names and dates, but as with any marketplace the creator does not own the customer relationship.
Zazzle features
- Customisable design templates
- Creator-set royalty rates
- Free creator stores
- Licensed brand merchandise
- Stationery, invitations and gifts
Zazzle pricing
Free to open a store; creators set their own royalty per design.
Zazzle strengths and limitations
Strengths
- Creator controls royalty rate
- Strong personalisation tools
- Large creator base
Limitations
- Marketplace owns customer
- Royalty terms set against retail price competition
Appears in
Zazzle alternatives and competitors
Alternatives to Zazzle: companies ranked in the same lists.
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