AppLovin

Palo Alto mobile advertising software platform

Overview

AppLovin develops and operates a mobile-marketing platform, offering AppDiscovery, MAX, Adjust and SparkLabs, which help app developers market and monetise their applications.[2] Forbes records it was founded in 2011 and is headquartered in Palo Alto.[2] Sales were US$6.2bn, up 30.9%, and profit US$3.9bn, a 63% margin, the highest in this ranking.[2] With 898 employees it generates about US$6.9m of sales per employee, far more than any other company here. Market value is US$168.3bn.[2]

AppLovin strengths and limitations

Strengths

  • Profit margin of 63%
  • Sales growth of 30.9%
  • Very high sales per employee

Limitations

  • Revenue depends on ad markets
  • Concentrated in mobile apps
  • Small workforce

Appears in

AppLovin peers and competitors

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