Overview
CoAd is the brand formed when CoAdvantage, a PEO, and PrimePay, a payroll provider, were united; the company’s site states that CoAd “launches, unites CoAdvantage and PrimePay to unbundle PEO services” and that PrimePay is now CoAd Pay.[16] The company lists its address as 101 Riverfront Boulevard in Bradenton, Florida, and states that it supports more than 17,000 small businesses and processes more than US$15 billion of payroll annually.[16]
The “unbundling” positioning means that small businesses can buy payroll, HR or benefits services separately rather than committing to full co-employment, and move to the PEO when it makes financial sense. This addresses a common objection to PEOs, that a small company must accept the whole bundle and the PEO’s benefits plans. The site does not state worksite employee counts, ownership or certifications in text, so buyers should confirm CPEO and ESAC status directly.[16]
CoAd (CoAdvantage) features
- Full PEO co-employment
- Stand-alone payroll (CoAd Pay, formerly PrimePay)
- Unbundled HR and benefits services
- Small-business focus
CoAd (CoAdvantage) pricing
Quote-based; fees not published.
CoAd (CoAdvantage) strengths and limitations
Strengths
- Choice of unbundled services or full PEO
- Payroll and PEO under one brand
- Small-business focus
- Large annual payroll volume
Limitations
- Brand change may cause confusion during transition
- No published pricing
- Certifications not stated in text on the site
- Worksite employee count not disclosed
Appears in
CoAd (CoAdvantage) alternatives and competitors
Alternatives to CoAd (CoAdvantage): companies ranked in the same lists.
- ADP
Insperity
TriNet
Paychex Flex
VensureHR
Engage PEO
Rippling
Deel
G&A Partners
PrestigePEO- Sequoia One
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