Overview
Leadpages launched in Minneapolis in 2012 and, by its own account, reached 46,000 customers and eight-figure revenue by 2015[7]. It was acquired in 2020 by Redbrick, a Canadian portfolio company, and its pricing page describes it as part of the Redbrick family of brands[6][7]. Michael Sacca became chief executive in 2024, Leadpages acquired Glorify in 2025, and in 2026 it shipped a rebuilt product with a new rendering engine, AI, A/B testing, Smart Traffic and heatmaps built in[7]. The company says it has served more than 400,000 customers since 2012 and captures more than 9.1 million leads a month across its customers[7].
Leadpages was historically known as an inexpensive builder for small businesses and coaches. The 2026 plans keep a publishing-only Pro tier but add testing and visitor intelligence higher up: Grow includes manual A/B testing with up to six variants a page, anonymous traffic detection and lead enrichment, while Optimize adds multivariate testing, Smart Traffic and heatmaps[6]. Every plan includes SSL, custom domains, the AI editor, an MCP connector and unlimited view-only seats, and the company states it has no traffic caps[6][7].
Limitations include page caps on the two cheapest plans (25 and 50 pages), a single editing seat below Optimize, a limit of five integrations on Business and Grow, and a 7-day trial that requires a credit card and converts automatically to a paid plan[6].
Leadpages features
- AI page editor
- Manual A/B testing (six variants) from Grow
- Smart Traffic and heatmaps on Optimize
- Anonymous traffic detection and lead enrichment
- MCP connector on all plans
- Unlimited view-only seats
- Built-in blogs and sites
Leadpages pricing
Monthly prices: Pro US$29 (publishing only, 25 pages, one domain), Business US$49 (50 pages, two domains), Grow US$99 (unlimited pages, A/B testing), Optimize US$199 (multivariate testing, Smart Traffic, heatmaps, three editing seats), Enterprise from US$399 (ten client workspaces, dedicated CSM). Annual billing saves 20%; annual figures are not listed. 7-day trial; credit card required.
Leadpages strengths and limitations
Strengths
- Low entry price
- No traffic caps stated
- Testing, heatmaps and enrichment bundled at higher tiers
- Long operating history
Limitations
- Pro plan cannot run tests and is capped at 25 pages
- One editing seat below Optimize
- Integrations capped per plan
- Trial needs a card and auto-converts
Appears in
Leadpages alternatives and competitors
Alternatives to Leadpages: companies ranked in the same lists.
Unbounce
Instapage
Landingi
Swipe Pages
Webflow
Framer
HubSpot data enrichment
Replo
ClickFunnels
Systeme.io
GetResponse
Carrd
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