Similarweb Review: Pricing, Pros, Cons & Alternatives

Overview

Similarweb is a publicly traded digital-intelligence company (ticker SMWB) with its corporate office in Givatayim, Israel; it named Michael Akkerman chief executive on 24 September 2026^[19]. Keyword research sits inside its Strategic SEO Suite, which covers keyword research, keyword gap analysis and rank tracking^[17].

The company says its Keyword Generator includes more than 5 billion keywords from Google, Amazon and YouTube, and lists zero-click rate alongside keyword difficulty and search intent as distinctive metrics; keyword data is updated daily and can be viewed at daily, weekly or monthly granularity^[18]. The strength of the product is the combination of keyword data with Similarweb’s website and app traffic estimates, which lets analysts see which competitors gain traffic from which terms. Limitations: prices are not published, business and enterprise packages are quoted through sales, switching to annual billing requires contacting support, and the trial length is not stated on the pricing page^[17]. The free website offers only a high-level data sample plus free tools including a keyword generator^[17].