Overview
Yotpo’s review app is the oldest in this list, launched on the Shopify App Store on 15 November 2011. Its developer, Yotpo, gives a New York address on the listing, and the app had 4,624 merchant reviews in November 2026.[5] Yotpo describes its mission as helping brands “earn trust, build loyalty” through AI-powered reviews and loyalty, and sells Reviews & UGC, Loyalty & Referrals and an AI-visibility product called Discover.[6]
The app collects product and site reviews, photos and videos through email requests with AI-assisted prompts, and displays them in customisable widgets with smart filters, carousels and AI summaries. Higher plans add Google Seller Ratings, Google Shoppable Ads integration, custom questions and smart sorting.[5] Reviews can be connected to Yotpo Loyalty for a combined programme.[5] Yotpo’s pricing FAQ states that Reviews & UGC has a limited free plan for up to 50 monthly orders and paid plans from US$15 per month, while premium and enterprise tiers are quoted individually; prices change with order volume.[6] Yotpo is generally positioned at mid-market and enterprise brands, and costs at higher volumes are considerably above flat-priced rivals.
Yotpo features
- Automated review requests with AI prompts
- Photo and video UGC
- Google Seller Ratings (Pro)
- AI review summaries and smart sorting
- Integration with Yotpo Loyalty
- Retail and cross-domain syndication (Premium)
- Photo and video reviews
- Automated review request emails
Yotpo pricing
Free up to 50 monthly orders. Paid Reviews plans from US$15/month, scaling with order volume; Premium and Enterprise quote-based. Bundles with Loyalty available.
Yotpo strengths and limitations
Strengths
- Longest track record in the category
- Pairs natively with Yotpo Loyalty
- Enterprise features such as retail syndication
- Free plan for small stores
- Broad e-commerce integrations
- Combined with loyalty programs
Limitations
- Price rises with order volume
- Top tiers quote-based
- Free plan limited to 50 orders per month
- Order caps on paid plans
- Syndication and AI analytics only on quoted tiers
- Inconsistent starting price on the pricing page
Appears in
Yotpo alternatives and competitors
Alternatives to Yotpo: companies ranked in the same lists.
Okendo
Birdeye
Judge.me Product Reviews- Rivyo
Junip- Ali Reviews
- CWILL (Trustoo) Product Reviews
Fera Product Reviews- AG Product Reviews (Air Reviews)
Stamped Product Reviews & UGC
Loox- Bazaarvoice
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