Overview
Fidelity Private Shares is the private-company equity platform of Fidelity Investments; its site footer carries the FMR LLC copyright. It positions the product as a single system for cap tables, governance and fundraising, covering grants, SAFEs, notes and preferred shares, a data room linked to the cap table with permissioned access, dilution and scenario modelling, 409A valuation management, board and stockholder management, ASC 718 reporting and incorporation[8]. The product’s login and demo addresses still carry the Shoobx name, the brand under which the platform previously operated.
The pricing structure mirrors the main US vendors. The free Launch tier, for companies with up to 25 stakeholders and less than US$1 million raised, already includes equity plan generation, board consents, scenario modelling, 83(b) election generation, a Rule 701 exemption check and electronic securities. Paid Startup and Growth tiers add investor updates and Form 3921, then 409A valuations, ASC 718 and HRIS and payroll integration, and a Scale tier is tailored to larger companies[9].
A distinctive offer is incorporation: Fidelity Private Shares will form a Delaware C corporation for US$400, including filing fees, a year of registered agent service and a Launch subscription[9]. Prices for the paid tiers are not published, and the site gives no customer count.
Fidelity Private Shares features
- Free Launch tier with board consents and data room
- 83(b) generation and Rule 701 exemption check
- Form 3921 on Startup tier
- 409A valuations and ASC 718 on Growth
- HRIS and payroll integration
- Delaware C corporation incorporation package
Fidelity Private Shares pricing
Launch: free for up to 25 stakeholders and less than US$1 million raised. Startup and Growth: prices not published (demo required). Scale: contact for pricing. Delaware incorporation: US$400 including filing fees, one year of registered agent and a Launch subscription.
Fidelity Private Shares strengths and limitations
Strengths
- Backed by a large financial institution
- Generous compliance features on the free tier
- Governance and data room tied to the cap table
- Incorporation available from the same vendor
Limitations
- Paid tier prices not published
- No customer count disclosed
- US-focused; no European scheme support listed
- Legacy Shoobx branding still visible in the product
Appears in
Fidelity Private Shares alternatives and competitors
Alternatives to Fidelity Private Shares: companies ranked in the same lists.
Carta
Ledgy
Cake Equity
Mantle
Qapita
Eqvista
EquityList
Astrella
Vestd
Morgan Stanley Bank, N.A.
Global Shares (J.P. Morgan Workplace Solutions)
Optio Incentives
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