Zen Planner

Gym software priced by active members, from US$99 a month

Overview

Zen Planner is membership management software for gyms, CrossFit boxes, martial arts schools and studios. It publishes three plans. Studio, from US$99 a month, covers membership management, billing and scheduling, staff and member mobile apps, attendance tracking and reporting, and payment processing and payroll. Essentials, from US$198, adds a customisable branded website, lead capture and SEO optimisation. Ultimate, from US$348, adds marketing automation and CRM, AI-powered email and text campaigns and lead and retention tools.[4]

Pricing is based on active members, meaning people with a membership or who attended an event in the previous month; prospects, staff and drop-in attendees are not counted, and the bill adjusts monthly. Plans are month-to-month, with annual contracts on request, and multi-location gyms are priced by locations and members. Add-ons include a branded mobile app at US$39 a month, card readers at US$39 a month and Zen Planner Engage from US$249 a month.[4]

Zen Planner suits independent gyms that want predictable entry pricing. Costs rise as membership grows, and its best marketing tools are in the most expensive tier.

Zen Planner features

  • Membership billing and scheduling
  • Staff and member apps
  • Branded website (Essentials)
  • Marketing automation and CRM (Ultimate)
  • Payroll
  • Month-to-month contracts

Zen Planner pricing

Studio from US$99/month; Essentials from US$198; Ultimate from US$348; priced by active members. Add-ons: branded app US$39/month, card readers US$39/month, Engage from US$249/month.

Zen Planner strengths and limitations

Strengths

  • Published prices
  • No long-term contract
  • Prospects and staff not billed
  • Low-cost branded app add-on

Limitations

  • Cost rises with membership
  • Marketing automation only on top tier
  • Engage add-on is expensive

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