Overview
Asana is a work and project management platform developed by Asana, Inc., a San Francisco company listed on the New York Stock Exchange under the ticker ASAN. Its founders, Dustin Moskovitz and Justin Rosenstein, built the first version while leading engineering at Facebook[2]. The company is led by chief executive Dan Rogers and reported revenue of US$216.4 million for its second quarter of fiscal 2027, ended 31 July 2026, an increase of 10% year over year[3].
Asana organises work into tasks and projects shown as lists, boards, calendars, timelines and Gantt charts, with portfolios and goals to roll projects up to company objectives. Its AI layer includes AI Teammates, the Asana Dash assistant and AI Studio for building automated workflows; in its September 2026 results the company announced Agentic Work Management, bringing AI Teammates, AI Studio and Asana Dash to every paid tier[1][3].
The plan structure places the features that larger teams usually need relatively high: portfolios, resource management, approvals and proofing, and connections to Salesforce, Tableau and Power BI are on Advanced, while SAML SSO, SCIM and capacity planning require Enterprise. AI usage is capped at five Teammates and Dash requests per user per month, with additional requests charged per request[1].
Asana features
- Free Personal plan for up to two users
- Timeline and Gantt views from Starter
- Unlimited automations from Starter
- Portfolios, goals and resource management on Advanced
- AI Teammates, Asana Dash and AI Studio
- Salesforce, Tableau and Power BI connections (Advanced)
Asana pricing
Personal: free for up to 2 users. Starter: US$10.99/user/month billed annually (US$13.49 monthly). Advanced: US$24.99 annually (US$30.49 monthly). Enterprise and Enterprise+: quote-based. Extra AI requests US$0.50 each prepaid or US$0.60 pay-as-you-go.
Asana strengths and limitations
Strengths
- Usable free plan for two users
- Unlimited free guests from Starter
- Portfolios and goals tie projects to objectives
- Published monthly and annual prices
Limitations
- Resource management and portfolios only from Advanced
- SSO and SCIM only on Enterprise
- AI requests capped per user with paid overage
- Monthly billing costs about 20% more than annual
Appears in
Asana alternatives and competitors
Alternatives to Asana: companies ranked in the same lists.
monday CRM
Smartsheet
ClickUp- Wrike
Jira Service Management
Trello
Basecamp
Teamwork.com- Zoho Analytics
Linear
Notion AI
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