Overview
Auth0 is Okta’s customer identity platform, used by developers to add login, MFA and user management to their own applications rather than to secure employees[4][17]. It is priced by monthly active users rather than per employee[17].
The Free plan allows up to 25,000 monthly active users and requires no credit card[17]. Paid B2C and B2B plans begin with Essentials and Professional; Essentials adds Pro MFA and role-based access control, and Professional adds use of an existing user database and Enterprise MFA[17]. Adaptive MFA, available as a paid capability, triggers a second factor only when a login is assessed as risky according to defined risk profiles[17].
Auth0 suits software companies building consumer or business applications. It is not a substitute for workforce MFA products such as Duo or Entra ID, and costs rise quickly as monthly active users grow beyond the plan thresholds[17].
Auth0 features
- Free plan up to 25,000 monthly active users
- Pro MFA (Essentials)
- Enterprise MFA (Professional)
- Adaptive MFA based on risk profiles
- Role-based access control
- Separate B2C and B2B plan families
Auth0 pricing
Free: $0, up to 25,000 monthly active users. Essentials: from $35 per month for up to 500 monthly active users. Professional: from $240 per month for up to 500 monthly active users. Enterprise plans quoted; prices rise with active-user volume.
Auth0 strengths and limitations
Strengths
- Large free tier
- Developer-friendly SDKs
- Adaptive MFA for customer logins
Limitations
- Not designed for workforce MFA
- Costs rise sharply with user volume
- Enterprise MFA only on higher plans
Appears in
Auth0 alternatives and competitors
Alternatives to Auth0: companies ranked in the same lists.
Cisco Duo
Microsoft Power BI- Okta
Yubico YubiKey
Ping Identity
RSA ID Plus
JumpCloud- OneLogin
- HYPR
Silverfort- Thales SafeNet Trusted Access
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