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Okta

Identity and access management

Overview

Okta is an independent identity company whose workforce products are sold as suites priced per user per month and billed annually[4]. It also owns Auth0, its customer identity platform, and markets both together as platforms that secure workforce, customer and non-human identities including AI agents[4].

The Starter suite includes single sign-on, multi-factor authentication, Universal Directory and five automation workflows[4]. Essentials adds Adaptive MFA, which uses risk signals to decide when to prompt users and supports phishing-resistant methods, together with privileged access, lifecycle management, access governance and 50 workflows[4]. A Core Essentials option sits between the two for organisations that do not need the advanced security and compliance features[4].

Okta’s main advantage is neutrality: its integration network connects to applications from many vendors, which suits organisations that do not want their identity layer tied to Microsoft or Google. Professional and Enterprise suites are priced on request[4]. Okta’s entry price is twice Duo Essentials and close to Entra ID P1, and the most useful MFA features, notably Adaptive MFA, are reserved for Essentials[1][3][4].

Okta features

  • SSO and MFA in the Starter suite
  • Adaptive, phishing-resistant MFA (Essentials)
  • Universal Directory
  • Lifecycle management and access governance
  • No-code Workflows automation
  • Device access and privileged access options

Okta pricing

Starter: $6 per user per month, billed annually. Core Essentials: $14 per user per month. Essentials: $17 per user per month. Professional and Enterprise: on request. Free trial for Starter.

Okta strengths and limitations

Strengths

  • Vendor-neutral integration network
  • SSO and MFA together from the entry suite
  • Strong automation through Workflows
  • Profitable
  • Independent identity platform
  • Large integration network

Limitations

  • Adaptive MFA only from the $17 Essentials suite
  • Higher entry price than Duo
  • Top suites priced on request
  • Revenue growth of 11.8%
  • Competition from Microsoft
  • Security incidents affect trust

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