FirstPromoter

Affiliate and referral tracking for SaaS businesses

Overview

FirstPromoter is affiliate and referral management software for SaaS companies, which it says are used by more than 3,000 SaaS businesses.[14] It competes directly with Rewardful on pricing tied to affiliate revenue.

FirstPromoter publishes monthly and yearly plans. Starter costs US$49 a month, or US$490 a year, for programmes generating up to US$5,000 a month in revenue from affiliates. Business, its most popular plan, costs US$99 a month for up to US$15,000 a month in affiliate revenue. Enterprise costs US$149 a month, or US$1,490 a year, for programmes above US$15,000 a month. A 14-day free trial requires no credit card.[14] Server-to-server notifications for media buyers are available only on the highest tier.[14] The company cites customers such as CustomGPT, which it says has generated more than US$1m in revenue from affiliates since joining in 2023, a company-reported case study.[14]

FirstPromoter is a strong fit for SaaS companies that want straightforward recurring-commission tracking without a revenue share. Its limitations are that its lowest revenue threshold is below Rewardful’s, that server-side tracking is reserved for the top plan, and that it is designed for subscription software rather than e-commerce.[14]

FirstPromoter features

  • Recurring SaaS commissions
  • Referral and affiliate tracking
  • Server-to-server notifications (top tier)
  • Affiliate portal
  • 14-day free trial without card

FirstPromoter pricing

Starter: US$49/month (US$490/year), ≤US$5,000/month affiliate revenue. Business: US$99/month, ≤US$15,000. Enterprise: US$149/month (US$1,490/year), above US$15,000.

FirstPromoter strengths and limitations

Strengths

  • No revenue share
  • Free trial without credit card
  • SaaS-specific features
  • Clear revenue thresholds

Limitations

  • Low revenue cap on Starter
  • S2S tracking only on top tier
  • Not designed for e-commerce
  • Testimonials are company-selected

Appears in

FirstPromoter alternatives and competitors

Alternatives to FirstPromoter: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company