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TUNE

Performance partner platform that began as HasOffers, owned by Constellation

Overview

TUNE is a partner-marketing platform for advertisers and affiliate networks. It launched its first product, HasOffers, in 2009 as a white-label solution that allowed anyone to manage an affiliate network, and describes itself as one of the first cloud-based SaaS platforms for affiliate marketing.[5] In 2018 its Attribution Analytics product was acquired by Branch; in 2019 it retired the HasOffers name; and in 2020 TUNE was acquired by Constellation Software.[5]

TUNE publishes pricing for advertisers. The Scale plan costs US$1,500 a month paid annually and includes 2,500 conversions a month, marketplace access (with additional network and processing fees), a customer-success manager, email, chat and phone support, and fee-based partner payments and onboarding. Custom contracts support more than 2,500 conversions a month and add developer-team support.[4] Features include a secure custom application and tracking domain, campaign management, promo codes, advanced targeting, mobile, mobile-web and desktop tracking, advanced commissioning, a partner API, real-time reporting, partner invoicing, proactive fraud prevention, funnel metrics, a two-way API, performance automation and programme migration. TUNE lists SOC 2 Type II and SOC 1 Type II accreditation and GDPR compliance.[4]

TUNE’s strengths are its tracking depth and maturity with networks. Its limitations are a high entry price, a conversion cap on Scale and extra fees for payments and marketplace use.[4]

TUNE features

  • Server-side, mobile and desktop tracking
  • Promo-code tracking
  • Partner API and two-way API
  • Proactive fraud prevention
  • Custom tracking domain
  • SOC 2 Type II and SOC 1 Type II

TUNE pricing

Scale: US$1,500/month paid annually, 2,500 conversions/month. Custom: quote, 2,500+ conversions/month. Partner payments and onboarding fee-based; marketplace network and processing fees extra.

TUNE strengths and limitations

Strengths

  • Mature tracking for networks and advertisers
  • Strong compliance credentials
  • Published entry price
  • Fraud prevention included

Limitations

  • High entry price
  • Conversion cap on Scale
  • Payments and onboarding cost extra
  • Annual commitment

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