Affiliate marketing software lets a company run its own affiliate, referral or partner programme: it issues tracking links and coupon codes to partners, attributes clicks and sales to them, calculates commissions, pays partners and reports on results. It is the in-house alternative to joining an
affiliate network, where a third party recruits publishers and processes payments on the advertiser's behalf.
Products range from enterprise partnership platforms such as impact.com, PartnerStack and TUNE, which manage thousands of partners across affiliates, influencers and B2B resellers, to self-service tools such as Rewardful,
FirstPromoter, Tapfiliate and UpPromote that a SaaS company or Shopify store can set up in an afternoon.
This list covers twelve platforms operating under the names shown in November 2026, with prices taken from each vendor's own pricing page.
Contents
- What is affiliate marketing software
- History and market
- Key features to compare
- Pricing models
- How to choose
- Methodology
- The list
- Comparison table
- Alternatives by use case
- Recent developments
- Frequently asked questions
- See also
What is affiliate marketing software
Affiliate marketing software, also called affiliate tracking software or partner management software, provides the infrastructure for a pay-for-performance programme. Its core functions are tracking (links, coupon codes, server-to-server postbacks or API events that attribute a sale or lead to a partner), commission management (rules by product, partner group, new versus returning customer or recurring subscription), partner management (sign-up forms, a partner portal, creative assets and communication) and payouts (calculating, approving and sending payments, often with tax forms).
The category is distinct from an affiliate network such as Awin, CJ or Rakuten Advertising, which provides both the technology and access to a pool of publishers and usually charges a network fee on each commission. Software vendors increasingly blur the line by adding marketplaces: impact.com, PartnerStack, Refersion and Tapfiliate all let brands list programmes for partners to discover. It also overlaps with referral marketing software, which turns customers into referrers, and influencer marketing platforms, which manage creators; impact.com sells both as part of one partnership suite.
The main split is by business model. SaaS-focused tools such as Rewardful and FirstPromoter integrate with billing systems like Stripe to pay recurring commissions; e-commerce tools such as UpPromote, GoAffPro and Refersion integrate with Shopify and other store platforms; and performance-marketing platforms such as TUNE and Everflow serve advertisers and networks running high-volume campaigns.
History and market
Early platforms
Hosted affiliate software dates back to the mid-2000s. Post Affiliate Pro says it has supported companies since 2005, and TUNE launched its first product, HasOffers, in 2009 as a white-label platform that allowed anyone to run an affiliate network.
Consolidation and ownership changes
Several well-known platforms have changed hands. TUNE sold its Attribution Analytics product to Branch in 2018, retired the HasOffers name in 2019 and was acquired by Constellation Software in 2020. PartnerStack now describes itself as an AppDirect company, and Refersion has been acquired by Pantastic.
From affiliates to partnerships
Vendors have broadened from classic affiliate publishers to all partner types. impact.com sells affiliate, influencer, referral and retail-media tools in one platform and says technology partners that integrate with it can reach more than a million active partnerships. PartnerStack focuses on B2B software companies' resellers, referral partners and affiliates, with lead and deal registration and market development fund (MDF) management.
AI and MCP integrations
By 2026 several vendors offered AI assistants and Model Context Protocol connectors so that programme data can be queried from AI tools; PartnerStack lists an AI and MCP Connector in every plan, and Post Affiliate Pro includes an AI assistant.
Key features to compare
Tracking method
Cookie-based link tracking is the default, but browser privacy changes favour server-to-server or API tracking and coupon-code attribution. FirstPromoter offers server-to-server notifications on its higher plan, GoAffPro offers S2S callbacks, and TUNE and Everflow are built around server-side tracking.
Integrations with billing and commerce
Check native integrations with your stack. Rewardful connects with Stripe and more than 20 other tools; Post Affiliate Pro cites more than 220 integrations; impact.com's Starter plan works only with Shopify, WooCommerce, BigCommerce, Adobe Commerce and Square.
Commission flexibility
Recurring, tiered, product-specific and new-versus-returning commissions matter for subscription and retail businesses. Refersion's Growth plan adds new-versus-returning customer commissions and multi-store management.
Partner discovery
Marketplaces help recruit partners. impact.com, PartnerStack, Refersion and Tapfiliate each run one; Refersion lists programmes publicly even on its free tier.
Payouts
Automated partner payments reduce administration. PartnerStack includes partner payments in all plans, and Refersion offers one-click payouts including PayPal.
Fraud prevention
Fraud controls are increasingly standard: LeadDyno includes fraud prevention, Post Affiliate Pro advertises fraud protection, and TUNE offers proactive fraud prevention.
Usage limits
Plans are often capped by clicks, conversions, tracking requests, active affiliates or affiliate-driven revenue, and overage fees can be significant; Tapfiliate charges US$15 per 1,000 extra conversions on its entry plan.
Pricing models
Vendors use four main models. Flat monthly subscriptions are common among self-service tools: Tapfiliate from US$89 a month (US$74 billed annually), Post Affiliate Pro from US$89, LeadDyno from US$49 and GoAffPro from free to US$99 or more. Subscriptions tiered by affiliate revenue are used by SaaS-focused tools: Rewardful costs US$49 a month for up to US$7,500 a month in affiliate-attributed revenue and FirstPromoter US$49 for up to US$5,000, with higher tiers above those thresholds. Subscription plus a percentage of affiliate sales is used by e-commerce tools: Refersion charges US$39 a month plus 3% of affiliate-driven sales on Launch, UpPromote 2% of referral sales on Growth, and impact.com 2.5% of revenue on its Starter plan. Annual contracts apply at the enterprise end: TUNE's Scale plan costs US$1,500 a month paid annually, impact.com's Pro plan US$2,500 a month, and PartnerStack and Everflow quote prices individually, with Everflow requiring a six-month commitment.
Payment-processing, partner-payout and network fees are often extra, so total cost should be modelled on expected affiliate revenue.
How to choose
SaaS companies
Rewardful and FirstPromoter are built for subscription businesses billing through Stripe, with recurring commissions and no transaction fees; Rewardful states a 0% transaction fee on all plans.
B2B software partner programmes
PartnerStack covers resellers, referral partners and affiliates with deal registration, partner training and MDF management.
Shopify and e-commerce brands
UpPromote and GoAffPro offer free entry plans for stores; Refersion targets brands up to and beyond US$1m in annual sales; impact.com's Starter and Essentials plans target growing e-commerce brands.
Enterprise brands with many partner types
impact.com is the broadest platform for affiliates, influencers, referrals and retail media.
Performance advertisers and networks
TUNE and Everflow suit advertisers and network operators running high-volume, server-side tracked campaigns.
Multi-level or network models
Post Affiliate Pro and GoAffPro support multi-level marketing structures, and Post Affiliate Pro also sells software for running an affiliate network.
Methodology
Platforms were included if they provide tracking, commission management and partner management for a company's own affiliate or partner programme, were operating under the listed name in November 2026, and publish pricing or verifiable product information on their own websites. They are ranked first by breadth of partner types and enterprise capability (impact.com, PartnerStack, TUNE, Everflow), then by verified scale disclosures and pricing transparency for self-service tools. Prices are list prices in US dollars from vendor pages in November 2026, before tax. Affiliate networks are covered in a separate list. No user ratings or private testing were used.
The list
1
Partnership platform for affiliates, influencers, referrals and retail media
Best for: Brands managing many partner types at scale
impact.com is a partnership-management platform that handles affiliate programmes alongside influencer and creator partnerships, customer referral programmes and retail media. It was co-founded by a team that includes Roger Kjensrud, its co-founder and chief technology officer, and says technology partners that integrate with it can reach more than a million active partnerships. It also serves agencies, offering white-label reporting and partner operations across client programmes.
impact.com publishes four plans in US dollars. Starter, for brands starting their partnerships channel or spending up to US$300,000 a year on marketing, costs US$30 a month plus 2.5% of revenue and is available only for stores on Shopify, WooCommerce, BigCommerce, Adobe Commerce and Square. Essentials, for brands with up to US$2m a year in e-commerce revenue, costs US$500 a month and includes up to US$2,500 a month in partner payouts. Pro, for brands with US$2m to US$15m in e-commerce revenue, costs US$2,500 a month and includes up to US$14,300 a month in partner payouts. Enterprise, for brands above US$15m or with multi-channel operations, is custom-priced. Add-ons include Creator Premium, Advocate Premium, Optimize, AI Search Visibility and Brand Safety tools.
Its strength is scope: one contract can cover affiliates, influencers and referral programmes with shared tracking and payments. Its limitations are complexity for small teams, a revenue-share fee on Starter, and payout minimums built into the higher plans.
Key features
- Affiliate, influencer and referral programmes in one platform
- Retail media performance reporting
- Partner discovery and recruitment
- Automated partner payments
- Agency white-label reporting
- AI Search Visibility and Brand Safety add-ons
Pricing
Starter: US$30/month + 2.5% of revenue (Shopify, WooCommerce, BigCommerce, Adobe Commerce, Square only). Essentials: US$500/month incl. up to US$2,500/month partner payouts. Pro: US$2,500/month incl. up to US$14,300/month payouts. Enterprise: custom.
- Co-founder and CTO
- Roger Kjensrud^2
- Pricing
- From US$30/month + 2.5% of revenue^1
- Partner reach
- 1m+ active partnerships (company figure)^2
Strengths
- Broadest set of partner types
- Published self-serve and mid-tier prices
- Large partner ecosystem
- Agency tools
Limitations
- Revenue-share fee on Starter
- Starter limited to five commerce platforms
- Complex for small programmes
- Enterprise pricing unpublished
2
B2B partner platform for SaaS affiliates, referrals and resellers
Best for: B2B software companies with partner and reseller programmes
PartnerStack is a partner-management platform for B2B companies, particularly software vendors, that run affiliate, referral, reseller and other performance-based partner programmes. It describes itself as an AppDirect company, and its pricing page shows customers such as Apollo, monday.com, PandaDoc, Aircall, CallRail and Gorgias.
PartnerStack sells three plans with no published prices; pricing depends on programme size, features and support and is confirmed in a demonstration. Launch includes either affiliate link tracking or lead and deal registration, access to the PartnerStack Marketplace for partner discovery, the PartnerStack AI and MCP Connector, partner payments, onboarding, training and enablement tools and CRM integrations. Growth adds advanced CRM and marketing-automation integration support, a learning management system for partners, partner challenges and incentives, MDF management and payments and advanced partner segmentation. Enterprise adds full link tracking together with lead and deal registration, custom workflows and integrations, a designated customer-success manager with executive sponsorship and semi-annual business reviews, partner introductions and recruitment support, and priority support. All plans include guided onboarding, with no caps on partners or internal users; implementation typically takes weeks.
Its strength is its focus on B2B partnerships, including resellers and MDF, which most affiliate tools lack. Its limitations are the absence of public prices and the fact that the Launch plan offers only one tracking model.
Key features
- Affiliate links and lead/deal registration
- PartnerStack Marketplace
- Partner payments and MDF management
- Partner learning management system
- AI and MCP Connector
- CRM and marketing-automation integrations
Pricing
Launch, Growth and Enterprise: quote-based, confirmed in a demo. No caps on partners or internal users; onboarding included.
- Parent
- AppDirect^3
- Pricing
- Quote-based^3
- Named customers
- Apollo, monday.com, PandaDoc, Aircall, CallRail, Gorgias^3
Strengths
- Built for B2B and SaaS partnerships
- Reseller, referral and affiliate in one tool
- Partner marketplace
- No partner or user caps
Limitations
- No published prices
- Launch plan limited to one tracking type
- Implementation takes weeks
- Less suited to e-commerce brands
3
T
Performance partner platform that began as HasOffers, owned by Constellation
Best for: Advertisers and networks running high-volume performance campaigns
TUNE is a partner-marketing platform for advertisers and affiliate networks. It launched its first product, HasOffers, in 2009 as a white-label solution that allowed anyone to manage an affiliate network, and describes itself as one of the first cloud-based SaaS platforms for affiliate marketing. In 2018 its Attribution Analytics product was acquired by Branch; in 2019 it retired the HasOffers name; and in 2020 TUNE was acquired by Constellation Software.
TUNE publishes pricing for advertisers. The Scale plan costs US$1,500 a month paid annually and includes 2,500 conversions a month, marketplace access (with additional network and processing fees), a customer-success manager, email, chat and phone support, and fee-based partner payments and onboarding. Custom contracts support more than 2,500 conversions a month and add developer-team support. Features include a secure custom application and tracking domain, campaign management, promo codes, advanced targeting, mobile, mobile-web and desktop tracking, advanced commissioning, a partner API, real-time reporting, partner invoicing, proactive fraud prevention, funnel metrics, a two-way API, performance automation and programme migration. TUNE lists SOC 2 Type II and SOC 1 Type II accreditation and GDPR compliance.
TUNE's strengths are its tracking depth and maturity with networks. Its limitations are a high entry price, a conversion cap on Scale and extra fees for payments and marketplace use.
Key features
- Server-side, mobile and desktop tracking
- Promo-code tracking
- Partner API and two-way API
- Proactive fraud prevention
- Custom tracking domain
- SOC 2 Type II and SOC 1 Type II
Pricing
Scale: US$1,500/month paid annually, 2,500 conversions/month. Custom: quote, 2,500+ conversions/month. Partner payments and onboarding fee-based; marketplace network and processing fees extra.
Ownership and history
HasOffers launched 2009; Attribution Analytics sold to Branch 2018; HasOffers name retired 2019; acquired by Constellation Software 2020.
- Founded
- 2009^5
- Owner
- Constellation Software (since 2020)^5
- Pricing
- From US$1,500/month, annual^4
- Certifications
- SOC 2 Type II, SOC 1 Type II^4
Strengths
- Mature tracking for networks and advertisers
- Strong compliance credentials
- Published entry price
- Fraud prevention included
Limitations
- High entry price
- Conversion cap on Scale
- Payments and onboarding cost extra
- Annual commitment
4
Bootstrapped partner-marketing platform for brands, networks and agencies
Best for: Brands and networks migrating from legacy tracking platforms
Everflow is a partner-marketing platform used by brands, networks, agencies and publishers, which it asks about separately when quoting. It describes itself as a bootstrapped company and states that it holds SOC 2 certification and runs on Google Cloud infrastructure.
Everflow does not publish prices: its pricing page asks for monthly affiliate payout levels, from none up to more than US$1m, and returns a personalised quote. It requires a six-month commitment on its plans. Every plan includes a one-time onboarding service with its customer-success team covering setup, team training and first-conversion tracking, free data migrations from other networks and platforms (including API-based migrations from TUNE, CAKE and HitPath), and ongoing support through live chat, email, tickets and scheduled calls. Its platform modules are described as tracking everything, directly managing partners, attributing user activity, discovering relevant partners, optimising traffic sources and getting more from advertising. Everflow also runs an agency partner programme and pays referral fees of up to US$4,000 for leads.
The free migration from TUNE, CAKE and HitPath shows Everflow's main market: performance marketers moving off older tracking systems. Its limitations are the lack of public pricing and the six-month minimum commitment, which make it less suited to companies testing an affiliate channel for the first time.
Key features
- Click and conversion tracking
- Direct partner management
- User activity attribution
- Partner discovery
- Traffic source optimisation
- Free migration from TUNE, CAKE and HitPath
Pricing
Quote-based, sized by monthly affiliate payouts; 6-month commitment required. Onboarding and data migrations included.
- Funding
- Bootstrapped (company statement)^6
- Certification
- SOC 2^6
- Minimum term
- 6 months^6
Strengths
- Free migrations from legacy platforms
- Onboarding included
- SOC 2 certified
- Serves brands and networks
Limitations
- No published pricing
- Six-month minimum commitment
- Less suited to first-time programmes
- Limited public company information
5
E-commerce affiliate platform with marketplace, now owned by Pantastic
Best for: Shopify and D2C brands from launch to US$1m+ GMV
Refersion is an affiliate-marketing platform for e-commerce brands. It says more than 60,000 brands have registered, that it has managed 6.6 million affiliates, processed more than 614,000 orders daily, tracked US$2bn in affiliate revenue and handled US$366m in affiliate commissions; these are company figures. Refersion has been acquired by Pantastic, according to a press item on its own site, and has launched unified payments for affiliate payouts.
Refersion publishes four tiers. A free listing places a brand in the Refersion Marketplace, where it can publish a percentage-of-sale offer that affiliates can view and apply to. Launch, for new brands, costs US$39 a month (US$29 on annual billing) plus 3% of affiliate-driven sales and includes one-click payouts via PayPal and percentage-of-sale or subscription commissions. Growth, for brands nearing US$1m in gross merchandise value, costs US$199 a month (US$159 annually) plus 2% of affiliate-driven sales and adds advanced commissions, new-versus-returning-customer commissions and multi-store management. Scale, for brands above US$1m GMV a year, adds premium support, white-glove onboarding, a Slack channel and early feature access.
Refersion's strengths are its marketplace and e-commerce focus. Its limitations are the percentage fee on affiliate sales, which grows with programme success, and the fact that advanced commission rules require the Growth plan.
Key features
- Refersion Marketplace listing
- One-click payouts including PayPal
- Subscription commissions
- New vs returning customer commissions
- Multi-store management
- Unified payments
Pricing
Free marketplace listing. Launch: US$39/month (US$29 annual) + 3% of affiliate-driven sales. Growth: US$199/month (US$159 annual) + 2%. Scale: quote, for US$1m+ GMV.
- Registered merchants
- 60,000+ (company figure)^8
- Affiliate revenue tracked
- US$2bn (company figure)^8
- Owner
- Pantastic^8
- Pricing
- From US$29/month + 3%^7
Strengths
- Free marketplace listing
- E-commerce focus
- Built-in payouts
- Annual discount
Limitations
- Percentage fee on affiliate sales
- Advanced commissions only on Growth
- Ownership change
- Scale pricing unpublished
6
Self-service affiliate software for SaaS and e-commerce with marketplace
Best for: Small and mid-size SaaS and e-commerce programmes
Tapfiliate is self-service affiliate tracking software for SaaS, e-commerce and subscription businesses. It runs its own marketplace of active affiliates and offers its interface in English, German, Spanish, French and Portuguese.
Two plans are published. Launch costs US$89 a month, or US$74 a month billed annually, and covers up to 50 affiliates, 5,000 clicks and 500 conversions a month and one team member; overages cost US$1.50 per 1,000 clicks and US$15 per 1,000 conversions. Scale, the most popular plan, costs US$179 a month, or US$149 billed annually, with unlimited affiliates and programmes, 100,000 clicks and 10,000 conversions a month, five team members, advanced affiliate and commission management, and overages of US$1 per 1,000 clicks and US$10 per 1,000 conversions. An enterprise tier is tailored. Both self-service plans have a 14-day free trial. In November 2026 Tapfiliate ran a promotion offering two years for the price of one to new customers.
Tapfiliate's strengths are clear published limits and overage rates. Its limitations are the low affiliate and conversion caps on Launch, overage charges that can make costs unpredictable for fast-growing programmes, and the need for the Scale plan for multiple programmes.
Key features
- Click and conversion tracking
- Affiliate marketplace
- Multiple programmes (Scale)
- Advanced commission management
- Five-language interface
- 14-day free trial
Pricing
Launch: US$89/month (US$74 annual), 50 affiliates, 5,000 clicks, 500 conversions. Scale: US$179/month (US$149 annual), unlimited affiliates, 100,000 clicks, 10,000 conversions. Overages per 1,000 clicks/conversions. Enterprise: tailored.
- Pricing
- From US$74/month (annual)^9
- Free trial
- 14 days^9
Strengths
- Transparent limits and overages
- Marketplace for recruiting
- Multilingual
- Annual discount
Limitations
- Low caps on Launch
- Overage fees
- One team member on Launch
- Enterprise pricing unpublished
7
PA
Long-running affiliate software with MLM and network options
Best for: Businesses needing deep customisation or multi-level structures
Post Affiliate Pro is affiliate software that says it has supported thousands of companies since 2005. Alongside software for a single company's affiliate programme, it sells affiliate network software for running a network, and offers plugins and integrations to extend the product.
The pricing page lists three self-service plans, each with a free trial. Starter, for small businesses beginning affiliate marketing, costs US$89 a month and includes 10,000 tracking requests a month, unlimited affiliates, more than 125 plugins, advanced reporting, fraud protection, a customisable interface and themes, full setup and integration of up to two hours, an AI assistant and lifetime support. Pro, for a simple affiliate programme, costs US$139 a month and raises the limit to one million tracking requests a month with more than 220 integrations. Ultimate, its most popular plan, costs US$269 a month for six million tracking requests and adds performance rewards, multiple administrators, a lifetime referrals manager, site replication and forced-matrix multi-level structures. Custom configurations are available on request.
Post Affiliate Pro's breadth and its support for multi-level and network models are its strengths. Its limitations are a very low tracking-request cap on Starter, setup assistance capped at two hours on that plan, and the fact that multi-administrator access requires Ultimate.
Key features
- 220+ integrations and 125+ plugins
- Fraud protection
- Forced-matrix MLM structures (Ultimate)
- Lifetime referrals manager
- AI assistant
- Affiliate network software option
Pricing
Starter: US$89/month, 10,000 tracking requests. Pro: US$139/month, 1M tracking requests. Ultimate: US$269/month, 6M tracking requests. Free trial on all; custom plans on request.
- Operating since
- 2005^11
- Pricing
- US$89–US$269/month^10
- Integrations
- 220+^10
Strengths
- Very wide integration and plugin catalogue
- MLM and network support
- Lifetime support
- Long track record
Limitations
- Starter request cap is low
- Multiple admins only on Ultimate
- Setup help capped at two hours on Starter
8
Stripe-first affiliate software for SaaS with 0% transaction fees
Best for: SaaS companies billing through Stripe
Rewardful is affiliate and referral software for SaaS and subscription businesses, built around integration with Stripe and more than 20 other tools. It is a small company: its about page says it has eight years of growth and 13 employees in nine countries.
Every plan includes a 14-day free trial, unlimited affiliates and a 0% transaction fee on affiliate-attributed revenue. Pricing is tiered by how much revenue affiliates generate: Starter costs US$49 a month for up to US$7,500 a month in affiliate-attributed revenue; Growth, the most popular plan, costs US$99 a month for up to US$15,000; and Enterprise starts at US$149 a month for up to US$30,000 a month on its entry tier, with higher usage moving to higher tiers. Annual billing gives two months free (Starter US$490 a year, Enterprise from US$1,490). Prices are in US dollars, excluding tax.
Rewardful's advantages for SaaS are recurring-commission handling, direct Stripe integration and the absence of a revenue share, so a successful programme does not raise fees except at tier thresholds. Its limitations are its focus on Stripe-centric subscription businesses, a small team, and revenue-based tiers that push growing programmes into higher plans.
Key features
- Native Stripe integration
- Recurring commissions
- Unlimited affiliates on all plans
- 0% transaction fee
- 20+ integrations
- 14-day free trial
Pricing
Starter: US$49/month (≤US$7,500/month affiliate revenue). Growth: US$99/month (≤US$15,000). Enterprise: from US$149/month (≤US$30,000 on entry tier). Annual: two months free.
- Employees
- 13 in 9 countries (company figure)^13
- Pricing
- From US$49/month^12
- Transaction fee
- 0%^12
Strengths
- No revenue share
- Strong Stripe integration
- Unlimited affiliates
- Simple setup for SaaS
Limitations
- Revenue tiers raise cost as programme grows
- Best suited to Stripe users
- Small company
- Fewer e-commerce features
9
Affiliate and referral tracking for SaaS businesses
Best for: SaaS startups and scale-ups running affiliate programmes
FirstPromoter is affiliate and referral management software for SaaS companies, which it says are used by more than 3,000 SaaS businesses. It competes directly with Rewardful on pricing tied to affiliate revenue.
FirstPromoter publishes monthly and yearly plans. Starter costs US$49 a month, or US$490 a year, for programmes generating up to US$5,000 a month in revenue from affiliates. Business, its most popular plan, costs US$99 a month for up to US$15,000 a month in affiliate revenue. Enterprise costs US$149 a month, or US$1,490 a year, for programmes above US$15,000 a month. A 14-day free trial requires no credit card. Server-to-server notifications for media buyers are available only on the highest tier. The company cites customers such as CustomGPT, which it says has generated more than US$1m in revenue from affiliates since joining in 2023, a company-reported case study.
FirstPromoter is a strong fit for SaaS companies that want straightforward recurring-commission tracking without a revenue share. Its limitations are that its lowest revenue threshold is below Rewardful's, that server-side tracking is reserved for the top plan, and that it is designed for subscription software rather than e-commerce.
Key features
- Recurring SaaS commissions
- Referral and affiliate tracking
- Server-to-server notifications (top tier)
- Affiliate portal
- 14-day free trial without card
Pricing
Starter: US$49/month (US$490/year), ≤US$5,000/month affiliate revenue. Business: US$99/month, ≤US$15,000. Enterprise: US$149/month (US$1,490/year), above US$15,000.
- Customers
- 3,000+ SaaS businesses (company figure)^14
- Pricing
- From US$49/month^14
Strengths
- No revenue share
- Free trial without credit card
- SaaS-specific features
- Clear revenue thresholds
Limitations
- Low revenue cap on Starter
- S2S tracking only on top tier
- Not designed for e-commerce
- Testimonials are company-selected
10
Affiliate software with unlimited clicks and a 30-day trial
Best for: Small businesses in health, wellness, fashion and SaaS
LeadDyno is affiliate-management software that markets itself to health and wellness, SaaS and fashion and lifestyle businesses. Its plans include unlimited clicks and conversions, automated link tracking, commissions and partner communications, and it offers a 30-day free trial, longer than most competitors here.
LeadDyno prices its plans by the number of active affiliates and programme complexity. Lite costs US$49 a month and includes 50 active affiliates, one reward structure, one commission plan, one affiliate group, an affiliate dashboard, 18 months of reporting and fraud prevention. Essential costs US$129 a month for 150 active affiliates, three commission plans and two affiliate groups. Advanced, for growing an established programme, costs US$349 a month and adds features such as multi-level marketing, a customisable affiliate sign-up form, a custom affiliate dashboard domain and the ability to restrict affiliate codes to specific products for Stripe and Shopify. Higher tiers add historical data export, unlimited team members, customer-lifecycle commissions, custom setup of up to 16 hours, priority support and personalised reporting. Annual billing saves 15%.
LeadDyno's unlimited clicks and conversions make costs predictable. Its limitations are the low active-affiliate caps on lower plans and the jump in price from Essential to Advanced for features such as MLM and product-restricted codes.
Key features
- Unlimited clicks and conversions
- Automated link tracking and communications
- Fraud prevention
- Multi-level marketing (Advanced)
- Product-restricted codes for Stripe and Shopify
- 30-day free trial
Pricing
Lite: US$49/month (50 active affiliates). Essential: US$129/month (150). Advanced: US$349/month. Higher tiers available; yearly billing saves 15%; 30-day free trial.
- Pricing
- From US$49/month^15
- Free trial
- 30 days^15
Strengths
- No click or conversion limits
- Long free trial
- Fraud prevention on all plans
- MLM option
Limitations
- Low active-affiliate caps
- Big price jump to Advanced
- Limited marketplace
- Fewer enterprise features
11
Shopify affiliate and influencer app with a free plan
Best for: Shopify stores of all sizes
UpPromote is an affiliate and influencer marketing app built primarily for Shopify stores, including Shopify Plus merchants, and offers a free influencer search tool alongside its affiliate features. Its pricing combines a monthly subscription with a performance fee on successful referral sales that declines as plans get more expensive.
The Free plan costs nothing and includes one affiliate programme, review of up to US$3,000 of referral sales a month and one coupon per affiliate. Growth costs US$29.99 a month (US$299.90 a year) plus 2% of successful referral sales and adds unlimited programmes. Professional costs US$89.99 a month (US$899.90 a year) plus 1.5% of successful referral sales and adds unlimited coupons per affiliate and anti-leak discount protection. Enterprise carries a 1% performance fee and adds unlimited staff accounts and multi-store sync. The performance fee applies only to sales from approved referrals tracked in the app. Other features include a referral marketplace listing and store-credit payment of commissions.
UpPromote's free plan makes it easy for a small store to start a programme. Its limitations are the percentage fee on referral sales in paid plans, its dependence on Shopify, and coupon and staff limits on lower tiers.
Key features
- Free plan for one programme
- Coupon-based affiliate tracking
- Anti-leak discount protection
- Referral marketplace listing
- Store-credit commission payments
- Free influencer search tool
Pricing
Free: US$0. Growth: US$29.99/month + 2% of successful referral sales. Professional: US$89.99/month + 1.5%. Enterprise: 1% performance fee, contact sales. Annual billing available.
- Platform
- Shopify (incl. Shopify Plus)^16
- Pricing
- Free to US$89.99/month + 1–2%^16
Strengths
- Free entry plan
- Performance fee falls with plan level
- Strong coupon features
- Influencer tools
Limitations
- Percentage fee on paid plans
- Shopify-centric
- Limits on coupons and staff in lower tiers
- Enterprise price unpublished
12
Free-to-start affiliate app for Shopify and a dozen other store platforms
Best for: Small online stores wanting a free affiliate programme
GoAffPro is affiliate-marketing software for online stores that offers a free plan with unlimited affiliates, sales and revenue. It integrates with Shopify, BigCommerce, WooCommerce, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Magento, Weebly, Square and Shoplazza, which makes it one of the more platform-agnostic store tools in this list.
The Hobby plan is free and is recommended for merchants with fewer than 100 daily orders, with a basic affiliate portal. Premium costs US$49 a month and is recommended for stores with more than 100 daily orders; it fully unlocks the admin panel and adds a branded affiliate portal, targets and bonuses, multiple groups and sign-up pages, multi-level marketing, a membership-fees plugin, a tax plugin, a payout scheduler, server-to-server callbacks and third-party integrations. Business starts at US$99 a month and adds automations, custom compensation plans, MLM level compression, vanity subdomain links and fraud-management tools. Enterprise adds a dedicated account manager, custom mobile apps for affiliates and custom features. GoAffPro publishes API documentation and a GitHub presence for developers.
GoAffPro's free tier and absence of a revenue share make it the cheapest option here for small stores. Its limitations are the basic portal on the free plan, the need for Business to access fraud tools, and less brand recognition among affiliates than marketplace-based platforms.
Key features
- Free plan with unlimited affiliates and sales
- Integrations with 12 store platforms
- MLM and custom compensation plans
- S2S callbacks (Premium)
- Fraud management (Business)
- Custom affiliate apps (Enterprise)
Pricing
Hobby: free (<100 daily orders). Premium: US$49/month. Business: from US$99/month. Enterprise: contact.
- Pricing
- Free to US$99+/month^17
- Revenue share
- None stated^17
Strengths
- Genuinely free tier
- Many store integrations
- No revenue share
- MLM support
Limitations
- Basic portal on free plan
- Fraud tools only on Business
- No partner marketplace
- Limited enterprise track record
Frequently asked questions
What is the difference between affiliate software and an affiliate network?
Affiliate software gives a company the tools to run its own programme: tracking, commissions, a partner portal and payouts. An affiliate network also supplies a pool of publishers and handles payments, usually for a network fee. Some software vendors, including impact.com, PartnerStack, Refersion and Tapfiliate, add marketplaces where partners can find programmes.
What is the best affiliate software for SaaS?
Rewardful and FirstPromoter are designed for subscription software. Rewardful costs from US$49 a month with a 0% transaction fee and integrates natively with Stripe; FirstPromoter costs from US$49 a month and says more than 3,000 SaaS businesses use it. PartnerStack suits B2B software companies that also run reseller programmes.
Is there free affiliate marketing software?
Yes. UpPromote has a free plan for one programme with up to US$3,000 of referral sales reviewed a month, and GoAffPro's Hobby plan is free with unlimited affiliates for stores under 100 daily orders. Refersion offers a free marketplace listing, and most other tools offer free trials.
How much does impact.com cost?
impact.com's Starter plan costs US$30 a month plus 2.5% of revenue and is available for stores on Shopify, WooCommerce, BigCommerce, Adobe Commerce and Square. Essentials costs US$500 a month and Pro US$2,500 a month, each including a set amount of partner payouts; Enterprise is custom-priced.
Who owns TUNE?
TUNE, which launched as HasOffers in 2009, was acquired by Constellation Software in 2020. It had earlier sold its Attribution Analytics product to Branch in 2018 and retired the HasOffers name in 2019.
What features matter most in affiliate tracking software?
Reliable tracking (including coupon codes and server-to-server postbacks), flexible commission rules, automated payouts, fraud prevention and integrations with the billing or commerce platform are the core requirements. Usage caps also matter: Tapfiliate's Launch plan includes 500 conversions a month and Post Affiliate Pro's Starter plan 10,000 tracking requests.
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