Everflow

Bootstrapped partner-marketing platform for brands, networks and agencies

Overview

Everflow is a partner-marketing platform used by brands, networks, agencies and publishers, which it asks about separately when quoting.[6] It describes itself as a bootstrapped company and states that it holds SOC 2 certification and runs on Google Cloud infrastructure.[6]

Everflow does not publish prices: its pricing page asks for monthly affiliate payout levels, from none up to more than US$1m, and returns a personalised quote. It requires a six-month commitment on its plans.[6] Every plan includes a one-time onboarding service with its customer-success team covering setup, team training and first-conversion tracking, free data migrations from other networks and platforms (including API-based migrations from TUNE, CAKE and HitPath), and ongoing support through live chat, email, tickets and scheduled calls.[6] Its platform modules are described as tracking everything, directly managing partners, attributing user activity, discovering relevant partners, optimising traffic sources and getting more from advertising.[6] Everflow also runs an agency partner programme and pays referral fees of up to US$4,000 for leads.[6]

The free migration from TUNE, CAKE and HitPath shows Everflow’s main market: performance marketers moving off older tracking systems. Its limitations are the lack of public pricing and the six-month minimum commitment, which make it less suited to companies testing an affiliate channel for the first time.[6]

Everflow features

  • Click and conversion tracking
  • Direct partner management
  • User activity attribution
  • Partner discovery
  • Traffic source optimisation
  • Free migration from TUNE, CAKE and HitPath

Everflow pricing

Quote-based, sized by monthly affiliate payouts; 6-month commitment required. Onboarding and data migrations included.

Everflow strengths and limitations

Strengths

  • Free migrations from legacy platforms
  • Onboarding included
  • SOC 2 certified
  • Serves brands and networks

Limitations

  • No published pricing
  • Six-month minimum commitment
  • Less suited to first-time programmes
  • Limited public company information

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