impact.com

Partnership platform for affiliates, influencers, referrals and retail media

Overview

impact.com is a partnership-management platform that handles affiliate programmes alongside influencer and creator partnerships, customer referral programmes and retail media.[2] It was co-founded by a team that includes Roger Kjensrud, its co-founder and chief technology officer, and says technology partners that integrate with it can reach more than a million active partnerships.[2] It also serves agencies, offering white-label reporting and partner operations across client programmes.[2]

impact.com publishes four plans in US dollars. Starter, for brands starting their partnerships channel or spending up to US$300,000 a year on marketing, costs US$30 a month plus 2.5% of revenue and is available only for stores on Shopify, WooCommerce, BigCommerce, Adobe Commerce and Square. Essentials, for brands with up to US$2m a year in e-commerce revenue, costs US$500 a month and includes up to US$2,500 a month in partner payouts. Pro, for brands with US$2m to US$15m in e-commerce revenue, costs US$2,500 a month and includes up to US$14,300 a month in partner payouts. Enterprise, for brands above US$15m or with multi-channel operations, is custom-priced. Add-ons include Creator Premium, Advocate Premium, Optimize, AI Search Visibility and Brand Safety tools.[1]

Its strength is scope: one contract can cover affiliates, influencers and referral programmes with shared tracking and payments. Its limitations are complexity for small teams, a revenue-share fee on Starter, and payout minimums built into the higher plans.[1]

impact.com features

  • Affiliate, influencer and referral programmes in one platform
  • Retail media performance reporting
  • Partner discovery and recruitment
  • Automated partner payments
  • Agency white-label reporting
  • AI Search Visibility and Brand Safety add-ons
  • Audience-based brand–creator matching
  • Payouts in 70+ currencies

impact.com pricing

Starter: US$30/month + 2.5% of revenue (Shopify, WooCommerce, BigCommerce, Adobe Commerce, Square only). Essentials: US$500/month incl. up to US$2,500/month partner payouts. Pro: US$2,500/month incl. up to US$14,300/month payouts. Enterprise: custom.

impact.com strengths and limitations

Strengths

  • Broadest set of partner types
  • Published self-serve and mid-tier prices
  • Large partner ecosystem
  • Agency tools
  • Published tier pricing
  • One system for creators, affiliates and referrals

Limitations

  • Revenue-share fee on Starter
  • Starter limited to five commerce platforms
  • Complex for small programmes
  • Enterprise pricing unpublished
  • Creator tools start at the US$500 Essentials tier
  • 12-month contract required

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