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Refersion

E-commerce affiliate platform with marketplace, now owned by Pantastic

Overview

Refersion is an affiliate-marketing platform for e-commerce brands. It says more than 60,000 brands have registered, that it has managed 6.6 million affiliates, processed more than 614,000 orders daily, tracked US$2bn in affiliate revenue and handled US$366m in affiliate commissions; these are company figures.[8] Refersion has been acquired by Pantastic, according to a press item on its own site, and has launched unified payments for affiliate payouts.[8]

Refersion publishes four tiers. A free listing places a brand in the Refersion Marketplace, where it can publish a percentage-of-sale offer that affiliates can view and apply to. Launch, for new brands, costs US$39 a month (US$29 on annual billing) plus 3% of affiliate-driven sales and includes one-click payouts via PayPal and percentage-of-sale or subscription commissions. Growth, for brands nearing US$1m in gross merchandise value, costs US$199 a month (US$159 annually) plus 2% of affiliate-driven sales and adds advanced commissions, new-versus-returning-customer commissions and multi-store management. Scale, for brands above US$1m GMV a year, adds premium support, white-glove onboarding, a Slack channel and early feature access.[7]

Refersion’s strengths are its marketplace and e-commerce focus. Its limitations are the percentage fee on affiliate sales, which grows with programme success, and the fact that advanced commission rules require the Growth plan.[7]

Refersion features

  • Refersion Marketplace listing
  • One-click payouts including PayPal
  • Subscription commissions
  • New vs returning customer commissions
  • Multi-store management
  • Unified payments

Refersion pricing

Free marketplace listing. Launch: US$39/month (US$29 annual) + 3% of affiliate-driven sales. Growth: US$199/month (US$159 annual) + 2%. Scale: quote, for US$1m+ GMV.

Refersion strengths and limitations

Strengths

  • Free marketplace listing
  • E-commerce focus
  • Built-in payouts
  • Annual discount

Limitations

  • Percentage fee on affiliate sales
  • Advanced commissions only on Growth
  • Ownership change
  • Scale pricing unpublished

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