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GRIN

Creator management for e-commerce brands, with a free plan and published tiers

Overview

GRIN is a creator management platform aimed at direct-to-consumer and e-commerce brands. The company says it has worked with 5,000 brands since 2017, supports more than 700,000 creators and has driven more than US$1.2 billion in creator-driven gross merchandise value, with creators earning over US$215 million[8]. Named customers on its pricing page include SKIMS, ColourPop, Vera Bradley, IPSY and ILIA[7].

Unlike most enterprise vendors, GRIN publishes its pricing. All plans include its Gia AI agent, a creator marketplace, every campaign type (gifting, paid partnerships, affiliate and UGC), an escrow wallet for payouts, an unlimited CRM, Shopify integration and content tracking[7]. Plans differ mainly by limits on gifts and creator searches and by the management fee charged on wallet deposits, which falls from 20% on the free plan to 5% on Scale[7]. Self-serve plans run month to month; Enterprise is an annual agreement[7].

The fee model matters: the management fee is added to each wallet deposit and is not refunded on withdrawal, and paid partnership or affiliate campaigns need at least US$250 in the wallet[7]. GRIN does not state its headquarters or founding year on the pages reviewed.

GRIN features

  • Gia AI agent
  • Gifting, paid, affiliate and UGC campaigns
  • Escrow wallet and creator payouts
  • Unlimited creator CRM
  • Shopify integration
  • Content tracking

GRIN pricing

Free US$0 (20% fee on wallet deposits, 2 live campaigns, 10 gifts total); Starter US$200/month (10% fee, 30-day free trial); Growth US$500/month (7%); Scale US$1,500/month (5%); Enterprise custom, annual. Monthly limits on gifts and searches; no overage charges.

GRIN strengths and limitations

Strengths

  • Transparent, published pricing
  • Free plan for small programmes
  • All campaign types on every plan
  • Month-to-month self-serve billing

Limitations

  • Management fee of 5–20% on wallet deposits
  • Fee not refunded on withdrawal
  • Starter trial converts to a paid plan automatically
  • Company facts such as headquarters not published

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