Traackr

Influencer data platform for global beauty, fashion and travel brands

Overview

Traackr, Inc. is one of the longest-running vendors in the category; the biography of co-founder and chief executive Pierre-Loïc Assayag dates the company to 2008[12]. It lists offices in San Francisco, London, New York, Paris and Boston and says it is trusted by brands in more than 70 markets[12]. Customers shown include Sephora, L’Oréal, Lacoste, Pandora, Samsung, Huda Beauty, Amore Pacific and ASICS, and it publishes a Danone case study covering 18 markets[11][12].

The platform is organised around three stages, Plan, Activate and Measure, and includes an AI assistant named Abigail[11]. Its published customer stories centre on large programmes run across many countries, such as Danone’s in 18 markets[11]. Traackr’s target industries are beauty, fashion and travel[11], and its customer list reflects that concentration. The company states that it has completed a SOC 2 examination[11].

Traackr publishes no prices; its pricing page asks visitors to schedule a call[11]. It is less oriented toward self-serve gifting and affiliate workflows than e-commerce platforms such as GRIN or Aspire.

Traackr features

  • Plan, Activate and Measure modules
  • Abigail AI assistant
  • Multi-market programme reporting
  • Danone case study across 18 markets
  • SOC 2 examination completed

Traackr pricing

Quote-based; pricing and packages provided on a call.

Traackr strengths and limitations

Strengths

  • Long track record in the category
  • Proven in multi-market programmes (Danone, 18 markets)
  • SOC 2 examination
  • Deep roots in beauty and fashion

Limitations

  • No published pricing
  • Industry focus narrower than generalist suites
  • Less emphasis on self-serve e-commerce workflows

Appears in

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