Overview
Traackr, Inc. is one of the longest-running vendors in the category; the biography of co-founder and chief executive Pierre-Loïc Assayag dates the company to 2008[12]. It lists offices in San Francisco, London, New York, Paris and Boston and says it is trusted by brands in more than 70 markets[12]. Customers shown include Sephora, L’Oréal, Lacoste, Pandora, Samsung, Huda Beauty, Amore Pacific and ASICS, and it publishes a Danone case study covering 18 markets[11][12].
The platform is organised around three stages, Plan, Activate and Measure, and includes an AI assistant named Abigail[11]. Its published customer stories centre on large programmes run across many countries, such as Danone’s in 18 markets[11]. Traackr’s target industries are beauty, fashion and travel[11], and its customer list reflects that concentration. The company states that it has completed a SOC 2 examination[11].
Traackr publishes no prices; its pricing page asks visitors to schedule a call[11]. It is less oriented toward self-serve gifting and affiliate workflows than e-commerce platforms such as GRIN or Aspire.
Traackr features
- Plan, Activate and Measure modules
- Abigail AI assistant
- Multi-market programme reporting
- Danone case study across 18 markets
- SOC 2 examination completed
Traackr pricing
Quote-based; pricing and packages provided on a call.
Traackr strengths and limitations
Strengths
- Long track record in the category
- Proven in multi-market programmes (Danone, 18 markets)
- SOC 2 examination
- Deep roots in beauty and fashion
Limitations
- No published pricing
- Industry focus narrower than generalist suites
- Less emphasis on self-serve e-commerce workflows
Appears in
Traackr alternatives and competitors
Alternatives to Traackr: companies ranked in the same lists.
- CreatorIQ
Sprout Social Influencer Marketing- Later Influence
- GRIN
Aspire
Upfluence
impact.com
Captiv8
Modash- HypeAuditor
Meltwater Influencer Marketing
Influencity
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