Kissmetrics

Person-based event analytics with low published event pricing

Overview

Kissmetrics is one of the earliest person-based analytics tools, tying events to identified people so that funnels, cohorts and revenue reports follow individuals across devices and sessions. It is primarily used by SaaS and e-commerce businesses to measure acquisition, activation and revenue rather than detailed in-product behaviour.

Its pricing is simple and published. The Free plan includes 100,000 events per month and three seats with no card required[17]. Growth starts at US$99 per month for 500,000 events with unlimited seats, at US$0.20 per 1,000 events, falling to US$0.10 per 1,000 events at the 5 million tier (US$499 per month); larger volumes are custom, and annual billing gives 20% off[17]. The low price and unlimited seats are attractive for small teams. The product’s feature set is narrower than the leading platforms, with no session replay, feature flags or experimentation, and it has a smaller integration ecosystem.

What Kissmetrics does

  • Person-based event tracking
  • Funnels and cohort reports
  • Revenue and customer lifetime value reports
  • Unlimited seats on Growth
  • Free plan of 100,000 events/month

Kissmetrics pricing

Free: 100K events/month, 3 seats. Growth: from US$99/month for 500K events (US$0.20 per 1K), US$198 for 1M, US$499 for 5M (US$0.10 per 1K); custom above 5M; 20% off annually.

Kissmetrics strengths and limitations

Strengths

  • Low, fully published pricing
  • Unlimited seats on paid plan
  • Person-level revenue reporting
  • Quick to adopt

Limitations

  • Narrow feature set
  • No session replay or experimentation
  • Small free allowance
  • Smaller ecosystem than leaders

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