Overview
Heap is a product analytics platform founded in 2013 whose distinguishing feature is autocapture: its snippet records clicks, page views and form changes automatically, so events can be defined retroactively rather than instrumented in advance. Contentsquare announced an agreement to acquire Heap on 28 September 2023, when Heap served more than 1,200 companies[8]. The Heap site now carries Contentsquare branding and its AI assistant is named Sense[7].
Heap’s Free plan covers up to 10,000 monthly sessions with six months of data history; Growth is priced by estimate after installing the snippet and includes 12 months of history; Pro and Premier use custom session-based pricing[7]. Autocapture shortens time to first insight and protects against missing events, but it generates large volumes of raw data and can capture fields that need masking, so governance and naming work shifts from instrumentation to curation. Within Contentsquare, Heap is increasingly positioned alongside experience analytics and session replay, which benefits buyers wanting both but makes the standalone roadmap less certain.
What Heap (Contentsquare) does
- Autocapture of clicks, page views and form changes
- Retroactive event definitions
- Funnels, journeys and retention
- Session replay via Contentsquare
- Sense AI assistant
- Autocapture of interactions
- Sense AI assistant (Growth and above)
- Account analytics and engagement matrix (Pro)
Heap (Contentsquare) pricing
Free: up to 10K monthly sessions, 6 months history. Growth: estimate after installing snippet, 12 months history. Pro and Premier: custom session pricing.
Heap (Contentsquare) strengths and limitations
Strengths
- Retroactive analysis without tracking plan
- Quick set-up
- Combined with Contentsquare experience analytics
- Session-based pricing independent of event count
- Retroactive analysis without upfront instrumentation
- Free tier available
Limitations
- No published paid prices
- Autocapture data needs curation and masking
- Short history on Free
- Roadmap tied to parent company
- No published prices for paid plans
- Session replay costs extra on Pro
Appears in
Heap (Contentsquare) alternatives and competitors
Alternatives to Heap (Contentsquare): companies ranked in the same lists.
Amplitude
PostHog
Google Password Manager
Matomo
Mixpanel
Piwik PRO
Umami
Simple Analytics
Fathom Analytics
Plausible Analytics
Userpilot
Adobe Firefly
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