Fathom Analytics: What It Is, Pricing & Alternatives

Overview

Fathom Analytics is a privacy-focused web analytics service founded in 2018 by Jack Ellis and based in Canada, with remote staff in other countries. The company says it began as a screenshot in a tweet, became an open-source project and then a paid hosted product; it describes itself as 100% independently owned with zero investors and says it has counted billions of pageviews for thousands of paying customers^[3]^[2].

Fathom provides a single dashboard of visitors, pageviews, referrers, pages, devices and events, without cookies. Pricing is by monthly pageviews rather than by site: the US$15 plan covers up to 100,000 pageviews and includes 50 sites, and tiers run to US$470 a month for 25 million pageviews, with custom pricing above that. Extra sites cost US$10 a month per pack of 50. Annual billing gives two months free^[2].

The 50-site allowance suits agencies and freelancers who manage many small client sites. The trial lasts seven days and requires a card, and Fathom has no free plan.

What Fathom Analytics does

Cookieless tracking
50 sites included on entry plan
Event and goal tracking
Two months free on annual billing
Custom pricing above 25M pageviews

Fathom Analytics pricing

US$15/month (100K pageviews), US$25 (200K), US$45 (500K), US$60 (1M), US$100 (2M), US$140 (5M), US$200 (10M), up to US$470 (25M); custom above. 7-day trial, card required.