What Is Umami? Web Analytics Tool Overview & Pricing

Overview

Umami is an open-source web analytics application released under the MIT licence, free to self-host. Umami Cloud adds managed infrastructure and extra features such as email reports and a streaming API^[14]. The interface follows the privacy-first pattern of a single dashboard of visitors, pages, referrers and events.

Umami Cloud publishes four plans. Hobby is free with 100,000 events a month, one website and six months of retention. Pro costs US$20 a month for one million events, up to 20 websites and ten team members, two-year retention and API access, with extra events at US$0.00003. Business costs US$200 a month for ten million events, unlimited websites and members, five-year retention, 5,000 session replays, heatmaps and white-labelling. Enterprise adds SAML single sign-on and an uptime SLA. Data collection continues past the event limit and overage is billed^[14].

The MIT licence makes Umami attractive to developers embedding analytics into their own products. Its feature set is narrower than Matomo’s, and replays and heatmaps on the cloud are reserved for the Business tier.

What Umami does

MIT-licensed, self-hostable
Free cloud tier with 100K events
Heatmaps and replays on Business plan
White-labelling
API and streaming API

Umami pricing

Hobby US$0 (100K events, 6-month retention); Pro US$20/month (1M events, 2-year retention, 14-day trial); Business US$200/month (10M events, 5-year retention); Enterprise custom. Self-hosting free.