Simple Analytics: What It Is, Pricing & Alternatives

Overview

Simple Analytics is a privacy-first web analytics service operated by Simple Analytics B.V., which describes itself as EU-owned and EU-hosted, with primary infrastructure in the Netherlands^[13]. Like Plausible and Fathom, it avoids cookies and personal data and presents a compact traffic dashboard.

Simple Analytics is one of few privacy-first vendors with a free plan: it covers hobby sites with one user, five websites and one month of history, requires a badge and is subject to a fair-use policy. The Self-serve plan has a €20 monthly base price with one user included and €20 per additional user, with pageview volume set on a slider from 100,000 to 2.5 million. Enterprise is priced after a demo and includes a free 30-day proof of concept run alongside GA4. Payment is accepted in euros, US dollars or sterling^[13].

Per-user charges make it more expensive than pageview-only competitors for larger teams, and the page does not list prices for each volume tier.

What Simple Analytics does

Cookieless, EU-hosted
Free hobby plan for 5 websites
Enterprise proof of concept alongside GA4
Billing in EUR, USD or GBP
14-day trial without card

Simple Analytics pricing

Free: €0, 1 user, 5 websites, 1 month history. Self-serve: from €20/month plus €20 per extra user; 14-day trial. Enterprise: custom, 30-day proof of concept.