Overview
Amplitude is a publicly listed digital analytics company whose core product analyses event streams to show funnels, retention, paths and behavioural cohorts. It has added experimentation, session replay, a customer data platform and AI agents around that core. Its fiscal 2025 revenue was US$343.2 million, up 15% from US$299.3 million, and annual recurring revenue reached US$366 million; 698 customers paid more than US$100,000 a year[2]. By the third quarter of 2026 ARR had grown to US$431 million, 855 customers exceeded US$100,000 in ARR, and the company described itself as serving more than 5,100 paying customers[3].
Amplitude’s most significant recent move was bringing Statsig into the business: Statsig’s own blog notes that it was taken over by Amplitude (announced as a strategic partnership) on 5 May 2026, with the product, brand and customer base joining Amplitude while the original team remained at OpenAI[12]. Pricing is event-based. The Free plan includes 2 million events per month without a credit card, Plus starts at US$0 for the first 2 million events and extends to 700,000 monthly tracked users or 70 million events, and Growth and Enterprise are quoted[1]. The drawback most often raised is that per-event rates beyond the free tier are not published, so mid-sized buyers must use an estimator or talk to sales.
What Amplitude does
- Funnels, retention, paths and behavioural cohorts
- Experimentation and feature flags (including Statsig)
- Session replay
- Built-in customer data platform
- AI agents and assistant for analysis
- Free plan of 2 million events/month
- Behavioural cohorts and retention analysis
- 2M free events a month
Amplitude pricing
Free: 2M events/month, no card. Plus: starts at US$0 (first 2M events free), up to 700K MTU or 70M events, card required. Growth and Enterprise: custom, event-based.
Amplitude strengths and limitations
Strengths
- Mature behavioural analytics
- Experimentation now in the same company
- Public company with disclosed financials
- Generous free tier
- Large permanent free tier
- Strong retention and cohort tooling
Limitations
- Paid per-event rates not published
- Growth and Enterprise require sales
- Statsig integration still in progress
- Breadth adds configuration overhead
- Growth and Enterprise prices not published
- Needs careful event design
Appears in
Amplitude alternatives and competitors
Alternatives to Amplitude: companies ranked in the same lists.
Mixpanel
Heap (Contentsquare)
Google Password Manager
Matomo
PostHog
Piwik PRO
Umami
Simple Analytics
Fathom Analytics
Plausible Analytics
Userpilot
Adobe Firefly
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