Plausible Analytics: What It Is, Pricing & Alternatives

Overview

Plausible Analytics is a lightweight, open-source web analytics service made and hosted in the European Union. The company says visitor data is processed only on European-owned servers and does not leave the EU. It has been running since 2018 and describes itself as independent, self-funded, bootstrapped and profitable, with a team of 11, no outside investors and no acquisition plans; it is funded entirely by subscribers^[1].

Plausible presents traffic, sources, pages, locations, devices and goals on a single page. The design aims to give site owners the metrics they actually use without personal data collection, which simplifies privacy compliance. The source code is public and auditable.

Paid plans start with Starter at US$9 a month for up to 10,000 monthly pageviews, followed by Growth at US$14 and Business at US$19, with Enterprise on custom terms; a pageview slider extends to more than 10 million. A 30-day trial requires no card^[1]. The deliberately limited data set means no user-level journeys and no multi-touch attribution.

What Plausible Analytics does

Cookieless, single-page dashboard
EU-only data processing
Open-source, auditable code
Goal and campaign tracking
30-day trial without card

Plausible Analytics pricing

Starter US$9/month (up to 10K pageviews); Growth US$14; Business US$19; Enterprise custom. Prices rise with the pageview slider. 30-day free trial, no credit card.