Microsoft Clarity: What It Is, Pricing & Alternatives

Overview

Microsoft Clarity is a free user behaviour analytics tool offering session recordings, heatmaps and machine-learning insights, plus AI summaries and an AI chat that answers questions about the data^[5]^[6]. Microsoft describes it as “free forever” with no traffic limits and no requirement to upgrade, no sampling of traffic and no limit on the number of sites per account; the service says it processes more than a petabyte of data from over 100 million users each month^[6]. Heatmaps show where users click, scroll and drop off^[5].

The main caveat concerns privacy regulation. Clarity requires explicit cookie consent from visitors in the European Economic Area, the UK and Switzerland, and Microsoft has updated consent signal enforcement for sites targeting those markets^[6]. Without consent, page views and basic interactions are still collected but sessions fragment, so full replays and continuous journeys are unavailable^[6]. Clarity integrates with consent management platforms such as CookieYes; Google Consent Mode support was listed as coming soon^[6]. EU customers contract with Microsoft Ireland Operations Limited^[6]. Clarity lacks the A/B testing, surveys and revenue overlays of paid suites, and offers no paid support tier, but for most small and mid-sized sites it covers the core heatmap use case at zero cost.