Overview
Contentsquare was founded in Paris in 2012 by Jonathan Cherki, who remains chief executive, and has grown largely through acquisitions: Clicktale and Pricing Assistant in 2019, AdaptMyWeb and Dareboost in 2020, Hotjar and Upstride in 2021, and Heap and PingPong in 2023[3]. In 2024 it combined Hotjar’s and Heap’s products with its own into a single platform[3]. The company states that its technology runs on more than 1.3 million websites, that it has about 3,000 enterprise and mid-market customers and 1,500 employees, and that it has raised US$1.4 billion[4].
Hotjar, long the best-known heatmap tool for small businesses, is now presented as part of Contentsquare, and new Hotjar accounts can no longer be created[2]. Contentsquare’s own free plan is considerably larger than Hotjar’s was: 200,000 sessions per month with heatmaps, replays and funnels, one month of data access and one project, against 35 sessions per day on Hotjar Free[1][2]. Zone-based heatmaps, which attach metrics to areas of a page, require the Growth plan at US$49 per month or US$39 billed annually[1]. The breadth of the platform is its main strength; the main drawbacks are custom pricing for Pro and Enterprise and the migration burden for long-standing Hotjar users.
What Contentsquare (incl. Hotjar) does
- Click, scroll and attention heatmaps
- Zone-based heatmaps (Growth and above)
- Session replay, funnels and journey analysis
- Error and performance monitoring
- Surveys carried over from Hotjar
- LLM Connect (MCP) for AI assistants
- On-site surveys
- Feedback widgets
Contentsquare (incl. Hotjar) pricing
Free: US$0, up to 200K sessions/month, 1 month data, 1 project; replay captures 5% of sessions up to 10K. Growth: US$49/month (US$39 annually), 7K to 240K+ session tiers, 13 months data, 3 projects. Pro and Enterprise: custom. 15-day Growth trial without card.
Contentsquare (incl. Hotjar) strengths and limitations
Strengths
- Very large free session allowance
- Heatmaps, replay, funnels and journeys together
- Zone-based revenue heatmaps
- Hotjar surveys retained
- Feedback in context of user behaviour
- Free tiers
Limitations
- Pro and Enterprise pricing unpublished
- Free plan records only 5% of sessions as replays
- Hotjar sign-ups closed
- Platform breadth can be more than small sites need
- Website-centric
- Brand transition can confuse buyers
Appears in
Contentsquare (incl. Hotjar) alternatives and competitors
Alternatives to Contentsquare (incl. Hotjar): companies ranked in the same lists.
Microsoft Clarity- Medallia
Featurebase
Usersnap- Qualaroo
Survicate
Productboard
UserVoice
Canny
Typeform
SurveyMonkey
Qualtrics EmployeeXM
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