Medallia

Experience-management platform for large, multi-location enterprises

Overview

Medallia is an experience-management software company headquartered in San Francisco. Thoma Bravo completed its acquisition on 29 October 2021 in an all-cash transaction valued at US$6.4 billion, paying US$34.00 per share, and Medallia has been privately held since.[4]

The platform captures feedback signals across channels and supports global programmes with self-service administration, role-based reporting, AI and analytics tools such as Smart Response, Themes with generative AI, Root Cause Assist and Intelligent Summaries, and integrations to share data across systems. It covers customer experience, employee experience, contact centre and market research.[3]

Medallia publishes no prices.[3] It is aimed at large and multi-location enterprises that need frontline staff to act on feedback through role-based dashboards. Like Qualtrics, it is oversized for teams that only need a feedback widget.

Medallia features

  • Omnichannel feedback capture
  • Role-based reporting
  • Themes with generative AI
  • Root Cause Assist
  • Contact-centre experience
  • Employee experience

Medallia pricing

Quote-based.

Medallia strengths and limitations

Strengths

  • Role-based dashboards for frontline staff
  • Strong in contact-centre analytics
  • Enterprise governance
  • AI summarisation tools

Limitations

  • No published pricing
  • Enterprise-scale implementation
  • Not suited to small product teams
  • Private-equity ownership may affect roadmap

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