Best Heatmap Tools in 2026

Contentsquare was founded in Paris in 2012 by Jonathan Cherki, who remains chief executive, and has grown largely through acquisitions: Clicktale and Pricing Assistant in 2019, AdaptMyWeb and Dareboost in 2020, Hotjar and Upstride in 2021, and Heap and PingPong in 2023. In 2024 it combined Hotjar's and Heap's products with its own into a single platform. The company states that its technology runs on more than 1.3 million websites, that it has about 3,000 enterprise and mid-market customers and 1,500 employees, and that it has raised US$1.4 billion.

Hotjar, long the best-known heatmap tool for small businesses, is now presented as part of Contentsquare, and new Hotjar accounts can no longer be created. Contentsquare's own free plan is considerably larger than Hotjar's was: 200,000 sessions per month with heatmaps, replays and funnels, one month of data access and one project, against 35 sessions per day on Hotjar Free. Zone-based heatmaps, which attach metrics to areas of a page, require the Growth plan at US$49 per month or US$39 billed annually. The breadth of the platform is its main strength; the main drawbacks are custom pricing for Pro and Enterprise and the migration burden for long-standing Hotjar users.

Microsoft Clarity is a free user behaviour analytics tool offering session recordings, heatmaps and machine-learning insights, plus AI summaries and an AI chat that answers questions about the data. Microsoft describes it as "free forever" with no traffic limits and no requirement to upgrade, no sampling of traffic and no limit on the number of sites per account; the service says it processes more than a petabyte of data from over 100 million users each month. Heatmaps show where users click, scroll and drop off.

The main caveat concerns privacy regulation. Clarity requires explicit cookie consent from visitors in the European Economic Area, the UK and Switzerland, and Microsoft has updated consent signal enforcement for sites targeting those markets. Without consent, page views and basic interactions are still collected but sessions fragment, so full replays and continuous journeys are unavailable. Clarity integrates with consent management platforms such as CookieYes; Google Consent Mode support was listed as coming soon. EU customers contract with Microsoft Ireland Operations Limited. Clarity lacks the A/B testing, surveys and revenue overlays of paid suites, and offers no paid support tier, but for most small and mid-sized sites it covers the core heatmap use case at zero cost.

Fullstory is a digital experience analytics platform from Fullstory, Inc., which lists offices in Atlanta, London, Sydney and Singapore. Its distinguishing feature is tagless autocapture, which records interactions without predefined tags so that teams can analyse past behaviour retroactively. Heatmaps show scroll and click behaviour and can be overlaid with revenue, average order value and conversion rate by page element, with drill-down from a heatmap trend to the sessions behind it and attention analysis of which elements are ignored.

Fullstory sells Analytics in Business, Advanced and Enterprise plans, all priced on request, with add-ons including StoryAI, Guides and Surveys, Mobile and multi-organisation management. A free plan, FullstoryFree, includes 30,000 sessions per month and 12 months of data retention for up to ten users, but excludes dashboards and StoryAI. The long retention on the free plan is unusual. The drawbacks are opaque pricing for paid tiers and the absence of a self-serve trial, as Fullstory offers demos instead.

Crazy Egg dates from 2006 and is one of the earliest commercial heatmap tools. Its heatmaps include click, move and scroll maps plus Overlay and Confetti views, and the product adds session recordings, A/B testing, surveys, JavaScript error tracking, web analytics and funnels; the company says it is used on more than 449,000 websites. It is aimed at marketers rather than analysts.

Pricing is published and based on tracked pageviews, with all prices billed annually. Starter costs US$29 per month for 5,000 tracked pageviews and 50 recordings with six months of recording retention; Plus costs US$99 for 150,000 pageviews and 1,000 recordings; Pro costs US$249 for 500,000 pageviews and 5,000 recordings; and Enterprise costs US$599 for 1 million pageviews and 10,000 recordings, with two years of retention on the plans above Starter. Every plan includes a free trial. Crazy Egg is straightforward to use, but its entry plan is small, it has no free tier, and the annual billing requirement makes it less flexible than month-to-month competitors.

Mouseflow was founded in 2009 and is operated by Mouseflow ApS in Copenhagen, Denmark, with a second base in Austin, Texas; the company says more than 210,000 teams use it. It combines session replay with heatmaps that can be compared across periods, devices and segments, friction detection, conversion funnels, journey analytics, form analytics and feedback surveys, plus an AI assistant called Mina and an MCP server.

Pricing is session-based, with sessions refilling monthly and recording pausing when they run out. The Free plan covers one website, 500 sessions and one month of history; Essential costs 25 per month for 5,000 sessions and three months; Advanced 109 for two sites, 25,000 sessions and six months; Premium 319 for five sites, 100,000 sessions and 12 months; and Enterprise is custom. Paid prices are for annual billing, which saves up to 35%, and the pricing page does not state the currency. A 14-day trial with 2,000 sessions requires no card and falls back to the Free plan. Mouseflow's European base is relevant to buyers who prefer an EU vendor, but the session caps are tighter than free alternatives such as Clarity or Contentsquare.

Lucky Orange is a conversion optimisation suite that bundles dynamic heatmaps (click, scroll and move maps), session recordings, funnels, surveys, live chat and Discovery AI, which ranks what to fix first; the company says it is used on more than 500,000 websites. It targets small and mid-sized online businesses that want behaviour analysis and visitor engagement in one subscription.

Plans are priced by monthly sessions. With annual payment, Build costs US$32 per month for up to 3,500 sessions, Grow US$72 for up to 10,000, Expand US$199 starting at 50,000, Scale US$839 starting at 300,000, and Enterprise is custom from 700,000 sessions. The comparison table on the same page lists higher figures (Build US$39, Expand US$249, Scale US$1,049), which appear to be month-to-month prices given the page's 20% yearly discount toggle. There is no free plan; a seven-day trial gives full access to all features. The bundled chat and surveys are an advantage for small teams, but the short trial and lack of a free tier compare unfavourably with Clarity, Contentsquare or Mouseflow.

VWO, a conversion optimisation platform from Wingify, includes a behavioural analytics module with heatmaps and session recordings, designed to feed hypotheses into VWO's A/B testing and personalisation products. The vwo.com pricing page now redirects to Wingify's site, which lists Growth, Pro and Enterprise plans for Behavioural Analytics, each with unlimited heatmaps.

Plans are priced on monthly tracked users, which Wingify says can be a subset of monthly active users; prices are custom and based on traffic volume, products and implementation scope. Data retention for behavioural analytics is 30 days on Growth, 60 days on Pro and 90 days on Enterprise, and plans store 50, 100 or 200 events per MAU respectively. A free 30-day trial without a credit card is offered. VWO's advantage is that heatmap findings can be turned directly into experiments in the same platform; the limitations are unpublished prices and short retention compared with Fullstory or Contentsquare Growth.

PostHog's heatmaps are part of its open-source product analytics suite. The toolbar offers a heatmap of clicks, dead clicks, rage clicks and mouse movement including clicks on non-clickable areas; a scrollmap built from pageview and pageleave events; and a clickmap that overlays clickable elements with seven days of click counts, which requires autocapture. Rage clicks are counted when a user clicks three times within about 30 pixels in one second.

Heatmap data is free to ingest and does not add to the bill. On the free plan, however, heatmap data is collected for up to three pages and viewing in the toolbar is not available; adding a card to start pay-as-you-go removes those restrictions. Heatmaps can also be viewed in PostHog's in-app Heatmaps tool or a Chrome extension side panel. PostHog suits teams that already use it for analytics, flags and session replay, but marketing teams wanting point-and-click page reports may find it more technical than Crazy Egg or Lucky Orange.

Mixpanel, a product analytics company, offers web heatmaps built on its Session Replay feature: Click Maps, traditional heatmaps, scrollmaps and a Goal Mode that highlights which elements drive a chosen event. Heatmaps are enabled with a JavaScript setting, group similar URLs with wildcards, show different UI states captured from replays, and let analysts jump from an element to the events, users or replays behind it.

Heatmaps are included with the Session Replay add-on and do not affect billing; heatmap clicks are exempt from data allowance while a recording is in progress. Mixpanel's Free plan includes up to 1 million events and 10,000 session replays per month; Growth pricing is tiered after the first million events (for example US$100 per month for 1.5 million events and US$1,635 for 20 million on annual billing), and Enterprise is custom. Mixpanel documents several limitations: heatmaps only use sessions with recorded replays, are not available for mobile replay SDKs, can be inaccurate on dynamic pages with modals or cookie banners, and scrollmaps cover only the main window.

Zoho PageSense is the conversion optimisation product of Zoho, combining heatmaps, goal tracking, polls, pop-ups and, on higher plans, testing and personalisation. Heatmaps are included on every plan. The Forever Free plan covers up to 5,000 monthly tracked users with one project, one month of retention and five goals.

Professional offers monthly tracked-user tiers from 10,000 to 1 million with three projects, six months of retention, 30 goals, and polls, push notifications, pop-ups and banners; Enterprise adds A/B testing, split URL testing, full-stack testing and personalisation with ten projects, 12 months of retention and 50 goals. Prices depend on the selected tier and currency, with a yearly discount of 40%, and larger volumes are quoted. A 15-day trial with all features requires no card. PageSense is attractive for organisations already on Zoho, but A/B testing is reserved for Enterprise and the pricing page did not display amounts when checked.

Plerdy is a conversion optimisation tool that combines heatmaps and scroll maps with session video recordings, conversion funnel analysis, e-commerce analytics, pop-ups, A/B testing, feedback surveys, rage-click detection and an SEO checker with Search Console alerts. Its limits are expressed as daily rather than monthly pageviews.

The Free plan allows 100 heatmap pageviews per day on up to three pages, 500 video sessions in total, unlimited A/B testing and one month of storage. Paid plans, billed annually with a 35% discount, range from Startup at US$21 per month (500 daily pageviews, 5,000 video sessions, three months storage) and Scale at US$42 (1,500 daily) to Thrive at US$70 (3,000 daily, six months) and three Enterprise tiers at US$97, US$161 and US$253 per month for 7,000, 15,000 and 50,000 daily pageviews with 12 months of storage. Extra heatmap volume can be bought separately, from US$9 per month for 1,000 additional daily pageviews. A 14-day trial uses Scale limits. Plerdy is inexpensive and broad, but daily limits can truncate data on traffic spikes, and the published prices are annual-only.

Matomo is an open-source web analytics platform, and its Heatmap & Session Recording plugin, published by InnoCraft under the InnoCraft EULA, adds heatmaps of clicks, mouse movements and scroll activity, plus session recordings, to Matomo installations. The plugin requires Matomo version 5, installs with one click, and gives access to all raw data via MySQL for full data ownership.

The plugin is licensed by user tier, the lowest covering one to four users and up to 5 million hits per month, with a 17% discount for yearly billing. Prices were not shown in the page text when checked. Matomo appeals to public-sector bodies, healthcare organisations and companies that want behaviour data to stay on their own servers rather than with a vendor such as Microsoft or Contentsquare. The trade-offs are that the organisation must run and scale its own Matomo server, the plugin is a paid add-on to otherwise free software, and the interface is less polished than dedicated SaaS heatmap tools.