VWO Behavioural Analytics

Overview

VWO, a conversion optimisation platform from Wingify, includes a behavioural analytics module with heatmaps and session recordings, designed to feed hypotheses into VWO’s A/B testing and personalisation products. The vwo.com pricing page now redirects to Wingify’s site, which lists Growth, Pro and Enterprise plans for Behavioural Analytics, each with unlimited heatmaps^[14].

Plans are priced on monthly tracked users, which Wingify says can be a subset of monthly active users; prices are custom and based on traffic volume, products and implementation scope^[14]. Data retention for behavioural analytics is 30 days on Growth, 60 days on Pro and 90 days on Enterprise, and plans store 50, 100 or 200 events per MAU respectively^[14]. A free 30-day trial without a credit card is offered^[14]. VWO’s advantage is that heatmap findings can be turned directly into experiments in the same platform; the limitations are unpublished prices and short retention compared with Fullstory or Contentsquare Growth.

What VWO Behavioural Analytics does

• Unlimited heatmaps on all plans
• Session recordings
• Integration with VWO A/B testing
• Event storage per MAU
• 30-day free trial

VWO Behavioural Analytics pricing

Custom pricing on monthly tracked users; Growth, Pro and Enterprise plans; 30-, 60- and 90-day retention respectively. 30-day free trial, no card.

VWO Behavioural Analytics strengths and limitations

Appears in

• Best Heatmap Tools in 2026 #7

VWO Behavioural Analytics alternatives and competitors

Alternatives to VWO Behavioural Analytics: companies ranked in the same lists.

• CHContentsquare (incl. Hotjar)
• Microsoft Clarity
• Fullstory
• CECrazy Egg
• MMouseflow
• Lucky Orange
• PostHog
• Mixpanel
• ZAZoho Analytics
• Plerdy
• Matomo