Overview
Mouseflow was founded in 2009 and is operated by Mouseflow ApS in Copenhagen, Denmark, with a second base in Austin, Texas; the company says more than 210,000 teams use it[12]. It combines session replay with heatmaps that can be compared across periods, devices and segments, friction detection, conversion funnels, journey analytics, form analytics and feedback surveys, plus an AI assistant called Mina and an MCP server[22].
Pricing is session-based, with sessions refilling monthly and recording pausing when they run out[11]. The Free plan covers one website, 500 sessions and one month of history; Essential costs 25 per month for 5,000 sessions and three months; Advanced 109 for two sites, 25,000 sessions and six months; Premium 319 for five sites, 100,000 sessions and 12 months; and Enterprise is custom[11]. Paid prices are for annual billing, which saves up to 35%, and the pricing page does not state the currency[11]. A 14-day trial with 2,000 sessions requires no card and falls back to the Free plan[11]. Mouseflow’s European base is relevant to buyers who prefer an EU vendor, but the session caps are tighter than free alternatives such as Clarity or Contentsquare.
What Mouseflow does
- Heatmaps comparable by period, device and segment
- Session replay with rage-click detection
- Friction detection
- Conversion funnels and journey analytics
- Form analytics and feedback surveys
- Mina AI assistant and MCP server
Mouseflow pricing
Annual billing: Free 0 (1 site, 500 sessions, 1 month); Essential 25/month (5,000 sessions, 3 months); Advanced 109 (2 sites, 25,000, 6 months); Premium 319 (5 sites, 100,000, 12 months); Enterprise custom. Currency not stated on page. 14-day trial.
Mouseflow strengths and limitations
Strengths
- EU-based vendor
- Form analytics and funnels included
- Free plan available
- Transparent tiers
Limitations
- Small free allowance
- Recording stops when sessions run out
- Currency not shown on pricing page
- Retention limited on lower plans
Appears in
Mouseflow alternatives and competitors
Alternatives to Mouseflow: companies ranked in the same lists.
- Contentsquare (incl. Hotjar)
Microsoft Clarity
Fullstory- Crazy Egg
Lucky Orange
VWO Behavioural Analytics
PostHog
Mixpanel- Zoho Analytics
Plerdy
Matomo
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